Steve Eisenberg

Steve Eisenberg

Principal, Media Resource Networks

Steve Eisenberg is principal of Media Resource Networks (MRN). MRN is a consulting firm specializing in business development and Internet strategy with expertise in online video and mobile marketing.

He also worked for seven years at the Walt Disney Co. He developed online marketing strategies for ABC Entertainment advertising clients, including General Motors, Procter & Gamble, and Barnes & Noble, resulting in increased ad revenue by $1 million. Steve also received a business citation from Michael Dell on success of a partnership between ABCNews.com, Microsoft, and Dell for producing an online promotion with Good Morning America.

 

RECENT ARTICLES BY STEVE EISENBERG

Why the $4.5B Auction of Nortel's Patents Is a Big Deal

Sep 30, 2011 - Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Comments

Where Tablets Fit In

Aug 3, 2011 - Marketers must rethink how they approach tablet computers. Comments

Marketing Strategies for Reaching Consumers Using Tablets

Jul 8, 2011 - Sizing up the iConomy's challenges and opportunities. Comments

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