Steve Eisenberg

Steve Eisenberg

Principal, Media Resource Networks

Steve Eisenberg is principal of Media Resource Networks (MRN). MRN is a consulting firm specializing in business development and Internet strategy with expertise in online video and mobile marketing.

He also worked for seven years at the Walt Disney Co. He developed online marketing strategies for ABC Entertainment advertising clients, including General Motors, Procter & Gamble, and Barnes & Noble, resulting in increased ad revenue by $1 million. Steve also received a business citation from Michael Dell on success of a partnership between ABCNews.com, Microsoft, and Dell for producing an online promotion with Good Morning America.

 

RECENT ARTICLES BY STEVE EISENBERG

Why the $4.5B Auction of Nortel's Patents Is a Big Deal

Sep 30, 2011 - Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Comments

Where Tablets Fit In

Aug 3, 2011 - Marketers must rethink how they approach tablet computers. Comments

Marketing Strategies for Reaching Consumers Using Tablets

Jul 8, 2011 - Sizing up the iConomy's challenges and opportunities. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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