Steve Eisenberg is principal of Media Resource Networks (MRN). MRN is a consulting firm specializing in business development and Internet strategy with expertise in online video and mobile marketing.
He also worked for seven years at the Walt Disney Co. He developed online marketing strategies for ABC Entertainment advertising clients, including General Motors, Procter & Gamble, and Barnes & Noble, resulting in increased ad revenue by $1 million. Steve also received a business citation from Michael Dell on success of a partnership between ABCNews.com, Microsoft, and Dell for producing an online promotion with Good Morning America.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT