Miranda Miller

Miranda Miller

Writer & Marketer, Miranda-Miller.com

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.

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RECENT ARTICLES BY MIRANDA MILLER

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Twitter Unveils Tailored Audiences Retargeting Product

Dec 5, 2013 - Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external... Comments

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Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features

Oct 29, 2013 - Google+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to... Comments

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Buffer Shows Off Social Crisis Management Chops After Spam Hack

Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture... Comments

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Foursquare Launches Self-Serve Ads for US Local Businesses

Oct 15, 2013 - Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Comments

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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Jun 11, 2013 - To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between... Comments

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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all... Comments

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Black Friday E-Commerce Sales Reach Over $1 Billion Record

Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM... Comments

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Social Sentiment Tracked for 2012 Presidential Election

Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today... Comments

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Search Advertising Equates to $100 Million Daily for Google

Oct 29, 2012 - Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Comments

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Twitter Tests Like and Star Buttons for Tweets

Oct 25, 2012 - Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for... Comments

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Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Oct 23, 2012 - Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit... Comments

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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

Oct 23, 2012 - As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing... Comments

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Google Plans to Combine Mobile and Desktop Ads

Oct 22, 2012 - Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Comments

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Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

Oct 19, 2012 - Google accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was... Comments

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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

Oct 18, 2012 - SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid... Comments

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Men Cost Less to Reach With Facebook Ads, Click More

Sep 28, 2012 - Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Comments

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Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

Sep 27, 2012 - Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Comments

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Facebook Takes Another Step to Compete in Search

Sep 25, 2012 - Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search... Comments

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