Pashmeena is an online marketer with over six years of experience. Currently, she is a senior associate for retail and consumer goods products at Compete, and manages client relationships focusing on marketing analytics consulting. Pashmeena and her team work to conceive, lead, and perform new analysis of consumer marketing issues and business practices using large datasets of online behavior and survey responses. Additionally, Pashmeena works to manage and grow strategic account relationships pertaining to the retail vertical. Prior to joining Compete in 2010, Pashmeena worked at Studiocom and Carat holding account management roles. Pashmeena holds a B.A. in Advertising from Pennsylvania State University and a Masters in Integrated Marketing from Emerson College.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014