Pashmeena Hilal

Pashmeena Hilal

Senior Associate

Compete

Pashmeena is an online marketer with over six years of experience. Currently, she is a senior associate for retail and consumer goods products at Compete, and manages client relationships focusing on marketing analytics consulting. Pashmeena and her team work to conceive, lead, and perform new analysis of consumer marketing issues and business practices using large datasets of online behavior and survey responses. Additionally, Pashmeena works to manage and grow strategic account relationships pertaining to the retail vertical. Prior to joining Compete in 2010, Pashmeena worked at Studiocom and Carat holding account management roles. Pashmeena holds a B.A. in Advertising from Pennsylvania State University and a Masters in Integrated Marketing from Emerson College.

RECENT ARTICLES BY PASHMEENA HILAL

Learning the 1-2-3's of Back to School in the Digital Space

Oct 18, 2011 - Retailers who choose not to create seamless on- and offline sales initiatives may be left behind in the 2012 back-to-school season. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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