Chief Strategy Officer, Trada
Tim started working for Trada in January 2011 as chief strategy officer, leading product management, engineering, marketing, and sales. Tim left Yahoo in August 2010 after leading a cross company initiative to grow search query volume by 210 basis points in six months after 13 consecutive months of query decline by Yahoo Search. This was accomplished by distributing search across the Yahoo network as well as on partner sites.
Tim was previously leading North American Audience at Yahoo responsible for the programming of the Yahoo.com home page as well as leadership of the listings properties (Yahoo! Shopping, Travel, Personals, Local, Real Estate, Autos, Health and Tech).
Prior to the Audience role, Tim was responsible for leading the Yahoo Search Business including monetizing the search page as well as leading initiatives to drive additional search traffic from on network and off network sources. Tim also led several of the Yahoo Commerce Properties.
Prior to this business role, Tim was leading the product direction of Yahoo! Search from a technology and consumer experience perspective. Tim also had the additional responsibilities of leading the Social Search products for a year including Delicious and Answers.
Tim brings over 15 years of search experience to Trada with previous roles at Yahoo, Overture, FAST Search & Transfer, Inktomi, and Thomson Corp. Mayer received an MBA from Babson College, Wellesley, MA, and a BA in English literature from Hobart College, Geneva, NY.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT