Adrian Lee

Adrian Lee

Chief of Digital Marketing and Technology

Yolk

Adrian is the chief of digital marketing and technology in Yolk, a Grey Group company, one of Asia's leading interactive and digital media agencies with over 40 employees headquartered in Singapore. Adrian joined Yolk in 2005 and helped shape the vision towards a company where creative and technology is inexplicably linked to serve the higher purpose of marketing. With this approach, Yolk managed to secure regional accounts such as Microsoft, Cibavision, and Canon. Adrian has 12 years of experience in the digital industry with parts of those years spent in Microsoft being in charge of MSN Search, Portal, and advertising platforms, overseeing the expansion of MSN portal from a single market (Singapore) to five markets across Southeast Asia, part of the team that piloted Microsoft adCentre in Singapore and won "Global Product Manager of the Year" at Microsoft in 2004. His technological background is well complemented with his five years experience in advertising and publishing industry. Technology solutions, which Adrian creates, always serve the purpose of his clients in bridging the latest technologies with marketing strategies to boost their campaigns to their fullest potential. When not knee deep in technology, he produces electronic music under various monikers.

RECENT ARTICLES BY ADRIAN LEE

shiftingsandsfeatured

Shifting Sands: The Fall of Facebook and Twitter?

Nov 27, 2012 - Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience... Comments

panteneindonesia

Digital in Indonesia

Oct 15, 2012 - Indonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Comments

metroserpfeatured

Wrapping Your Head Around Social Optimization

Aug 9, 2012 - Consider these tactics to optimize your content on social media platforms. Comments

Approaches to Information Architecture and Digital Campaigns

May 17, 2012 - Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Comments

gotcha

Sentimental Gotchas

Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments

loyalty

Prepare for More Social Loyalty Platforms in 2012 [Video]

Jan 3, 2012 - Count on mobile to gain momentum, particularly in emerging markets. Comments

The Problem With Gamification

Dec 19, 2011 - Before you develop a social loyalty program, ask these questions. Comments

people-talking-about-v2featured

The Trouble With Facebook Benchmarks

Oct 20, 2011 - Facebook's latest 'people talking about' metric offers a more accurate assessment to engagement and success than the number of fans your brand has... Comments

databaseasia

Web Analytics: 5 Tips to Avoid Client Overload

Sep 8, 2011 - Consider these factors to get your client excited about the upcoming analytics report. Comments

Controlling the Social Conversation

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

socialnetworktable

Social Analytics – What's the Standard?

Jul 4, 2011 - Consider these three key metrics to measure the success of your social media campaigns. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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