As vice president of mobile, Mike Ricci oversees the growing mobile marketing products and services business at Webtrends which spans apps, optimization and analytics. Prior to Webtrends, Ricci was vice president and mobile practice leader at Merkle where he established the company's presence in mobile marketing and worked with Merkle's blue-chip client list to develop mobile engagement strategies. Ricci was also vice president of creative and strategy for iLoop Mobile and has held key executive roles at Volantis Systems, Aggreko plc, and York International Corp.
With over 20 years of executive experience, Ricci is a recognized thought leader in the mobile marketing industry. He has worked with leading brands including Clorox, Coca-Cola, Dell, Disney, Lane Bryant, Men's Wearhouse, Microsoft, Samsung, TGI Fridays, and Wendy's. He also led strategy and creative for the Obama '08 mobile programs and initiatives - which was honored as 2008's mobile marketer of the year.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
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Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.