As vice president of mobile, Mike Ricci oversees the growing mobile marketing products and services business at Webtrends which spans apps, optimization and analytics. Prior to Webtrends, Ricci was vice president and mobile practice leader at Merkle where he established the company's presence in mobile marketing and worked with Merkle's blue-chip client list to develop mobile engagement strategies. Ricci was also vice president of creative and strategy for iLoop Mobile and has held key executive roles at Volantis Systems, Aggreko plc, and York International Corp.
With over 20 years of executive experience, Ricci is a recognized thought leader in the mobile marketing industry. He has worked with leading brands including Clorox, Coca-Cola, Dell, Disney, Lane Bryant, Men's Wearhouse, Microsoft, Samsung, TGI Fridays, and Wendy's. He also led strategy and creative for the Obama '08 mobile programs and initiatives - which was honored as 2008's mobile marketer of the year.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.