As vice president of mobile, Mike Ricci oversees the growing mobile marketing products and services business at Webtrends which spans apps, optimization and analytics. Prior to Webtrends, Ricci was vice president and mobile practice leader at Merkle where he established the company's presence in mobile marketing and worked with Merkle's blue-chip client list to develop mobile engagement strategies. Ricci was also vice president of creative and strategy for iLoop Mobile and has held key executive roles at Volantis Systems, Aggreko plc, and York International Corp.
With over 20 years of executive experience, Ricci is a recognized thought leader in the mobile marketing industry. He has worked with leading brands including Clorox, Coca-Cola, Dell, Disney, Lane Bryant, Men's Wearhouse, Microsoft, Samsung, TGI Fridays, and Wendy's. He also led strategy and creative for the Obama '08 mobile programs and initiatives - which was honored as 2008's mobile marketer of the year.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.