As vice president of mobile, Mike Ricci oversees the growing mobile marketing products and services business at Webtrends which spans apps, optimization and analytics. Prior to Webtrends, Ricci was vice president and mobile practice leader at Merkle where he established the company's presence in mobile marketing and worked with Merkle's blue-chip client list to develop mobile engagement strategies. Ricci was also vice president of creative and strategy for iLoop Mobile and has held key executive roles at Volantis Systems, Aggreko plc, and York International Corp.
With over 20 years of executive experience, Ricci is a recognized thought leader in the mobile marketing industry. He has worked with leading brands including Clorox, Coca-Cola, Dell, Disney, Lane Bryant, Men's Wearhouse, Microsoft, Samsung, TGI Fridays, and Wendy's. He also led strategy and creative for the Obama '08 mobile programs and initiatives - which was honored as 2008's mobile marketer of the year.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT