Gavin Ballas

Vice-President, Business Development

Integrated Media Solutions, LLC

Gavin Ballas is vice president of business development for MDC Partner's Integrated Media Solutions, an integrated direct response media agency. He has nearly 15 years of experience building direct response campaigns throughout online and offline media channels.

RECENT ARTICLES BY GAVIN BALLAS

What Bill Belichick Means to Integrated Media Strategies

The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies. February 9, 2012

Ideas on Integrated Marketing in a Connected TV World

The time to get ahead of the curve is now…the TV industry is about to join the connected age. January 20, 2012

Offline Performance-Based Media for the Integrated Marketing Practitioner

Stay on top of this new trend by taking note of performance-based deals in the offline space. October 20, 2011

Can Social Media Help Drive DRTV Marketers to Greater Integration?

Media messages move quickly and integrated direct marketers must be prepared to accommodate further fragmentation to their traditional response channels... September 22, 2011

Radio in the Age of Pandora

New technologies enable interactivity between listener and station. Is it the end of radio as we know it? August 15, 2011