Gavin Ballas

Gavin Ballas

Vice-President, Business Development

Integrated Media Solutions, LLC

Gavin Ballas is vice president of business development for MDC Partner's Integrated Media Solutions, an integrated direct response media agency. He has nearly 15 years of experience building direct response campaigns throughout online and offline media channels.


What Bill Belichick Means to Integrated Media Strategies

Feb 9, 2012 - The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies. Comments

Ideas on Integrated Marketing in a Connected TV World

Jan 20, 2012 - The time to get ahead of the curve is now…the TV industry is about to join the connected age. Comments

Offline Performance-Based Media for the Integrated Marketing Practitioner

Oct 20, 2011 - Stay on top of this new trend by taking note of performance-based deals in the offline space. Comments

Can Social Media Help Drive DRTV Marketers to Greater Integration?

Sep 22, 2011 - Media messages move quickly and integrated direct marketers must be prepared to accommodate further fragmentation to their traditional response channels... Comments

Radio in the Age of Pandora

Aug 15, 2011 - New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Comments

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2015 Holiday Email Guide

2015 Holiday Email Guide
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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.