Gavin Ballas

Gavin Ballas

Vice-President, Business Development

Integrated Media Solutions, LLC

Gavin Ballas is vice president of business development for MDC Partner's Integrated Media Solutions, an integrated direct response media agency. He has nearly 15 years of experience building direct response campaigns throughout online and offline media channels.

RECENT ARTICLES BY GAVIN BALLAS

What Bill Belichick Means to Integrated Media Strategies

Feb 9, 2012 - The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies. Comments

Ideas on Integrated Marketing in a Connected TV World

Jan 20, 2012 - The time to get ahead of the curve is now…the TV industry is about to join the connected age. Comments

Offline Performance-Based Media for the Integrated Marketing Practitioner

Oct 20, 2011 - Stay on top of this new trend by taking note of performance-based deals in the offline space. Comments

Can Social Media Help Drive DRTV Marketers to Greater Integration?

Sep 22, 2011 - Media messages move quickly and integrated direct marketers must be prepared to accommodate further fragmentation to their traditional response channels... Comments

Radio in the Age of Pandora

Aug 15, 2011 - New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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