Marketing News & Expert Advice
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Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
RECENT ARTICLES BY SUNDEEP KAPUR
Seven Lessons from the World’s Greatest Marketer
Oct 2, 2013 - Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world... Comments
ExactTarget Connections: Customer Communication Happens Anywhere
Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving... Comments
Tips on Getting Into the Gmail Primary Inbox
Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments
Insider Tips for the Perfect Headline: Email, Mobile, or Social
Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments
An Obituary: Goliath Swallowed David
Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments
Use Real-Time Digital Receipts to Drive Effective Social Media Connections
Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments
Social Success: Content, Brand Ambassadors, and Timing
Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content... Comments
10 Ways to Improve Your Email Marketing
May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments
'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments
Live From the Global Purpose Summit
May 2, 2013 - A few tips from top brands on purposeful communications. Comments
Drawing Consumers in With Intrigue
Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments
Postal Fail and the Value of Email Messaging
Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital... Comments
Making Marketing Connections Meaningful
Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments
What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing... Comments
7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way... Comments
Leverage These 10 Trends Into Your 2013 Initiatives
Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments
Focus: 5 Resolutions for Digital Marketers
Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments
10 Things That Can Destroy an Email Marketing Program
Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments
How Sophisticated Are Your Digital Campaigns?
Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments
Holiday Wish List: What Digital Marketers Want
Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments
5 Things We Can Learn From This Year's Political Campaign
Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments
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November 4-7, 2013
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
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Adapt marketing for multiple devices
Sitecore
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