Sundeep Kapur
Digital Evangelist
NCR
Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
RECENT ARTICLES BY SUNDEEP KAPUR
Apr 4, 2013 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital...
Mar 7, 2013 -
Five things to make your connections meaningful and avoid losing the opportunity to connect digitally.
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing...
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way...
Jan 24, 2013 -
This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community.
Jan 10, 2013 -
The five key things that are going to help marketers achieve greater success.
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
Dec 13, 2012 -
Five simple measures of success for calculating the ROI on your digital campaign.
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
Nov 1, 2012 -
How the 2012 multi-channel presidential campaigns can teach us as marketers.
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
Oct 18, 2012 -
Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further.
Oct 4, 2012 -
How to make sure your cause marketing is having an impact.
Sep 20, 2012 -
To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can.
Sep 7, 2012 -
Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media...
Aug 23, 2012 -
How to keep things real on your brand's Facebook page.
Aug 9, 2012 -
The web makes things convenient. Brands need to be aware, careful, and respect this transparency.
Jul 26, 2012 -
Five tips on getting consumers to follow your brand on social media channels.
Jul 12, 2012 -
The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors.
Jun 28, 2012 -
An accident away from home highlights how our mobile devices keep us connected and informed.
Jun 14, 2012 -
Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.