RECENT ARTICLES BY SUNDEEP KAPUR

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Killer Terms for Subject Lines & Calls to Action

Nov 1, 2013 - Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Comments

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Seven Lessons from the World’s Greatest Marketer

Oct 2, 2013 - Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world... Comments

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ExactTarget Connections: Customer Communication Happens Anywhere

Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving... Comments

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Tips on Getting Into the Gmail Primary Inbox

Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

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Insider Tips for the Perfect Headline: Email, Mobile, or Social

Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

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An Obituary: Goliath Swallowed David

Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

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Use Real-Time Digital Receipts to Drive Effective Social Media Connections

Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

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Social Success: Content, Brand Ambassadors, and Timing

Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content... Comments

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10 Ways to Improve Your Email Marketing

May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

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'The New Inbox': Mobile's Impact on Email Marketing and Social Media

May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

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Live From the Global Purpose Summit

May 2, 2013 - A few tips from top brands on purposeful communications. Comments

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Drawing Consumers in With Intrigue

Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

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Postal Fail and the Value of Email Messaging

Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital... Comments

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Making Marketing Connections Meaningful

Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

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What Brands Can Do to Circumvent Social Hacking

Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing... Comments

Super Bowl XLVII GoDaddy

7 Lessons From the 2013 Super Bowl Commercials

Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way... Comments

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Leverage These 10 Trends Into Your 2013 Initiatives

Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

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Focus: 5 Resolutions for Digital Marketers

Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

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10 Things That Can Destroy an Email Marketing Program

Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

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How Sophisticated Are Your Digital Campaigns?

Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

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Holiday Wish List: What Digital Marketers Want

Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

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