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RECENT ARTICLES BY SUNDEEP KAPUR

new-inboxbook

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

storyofpupose

Live From the Global Purpose Summit

May 2, 2013 - A few tips from top brands on purposeful communications. Comments

hype-people

Drawing Consumers in With Intrigue

Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

mailbox

Postal Fail and the Value of Email Messaging

Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital... Comments

connectionshands

Making Marketing Connections Meaningful

Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

privacy-image

What Brands Can Do to Circumvent Social Hacking

Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing... Comments

pepsi-super-bowl

7 Lessons From the 2013 Super Bowl Commercials

Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way... Comments

growth-of-2013

Leverage These 10 Trends Into Your 2013 Initiatives

Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

2013-resolutions

Focus: 5 Resolutions for Digital Marketers

Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

bad-email

10 Things That Can Destroy an Email Marketing Program

Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

royal

How Sophisticated Are Your Digital Campaigns?

Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

holiday-marketing-wishlist

Holiday Wish List: What Digital Marketers Want

Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

politics-mobile-icon

5 Things We Can Learn From This Year's Political Campaign

Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

email-bomb

5 Tips to Empower Your Email Marketing

Oct 19, 2012 - Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Comments

do-or-don-t

Advanced Digital Marketing: Do This, Not That!

Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

causes

7 Ideas to Improve Your Cause Marketing

Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media... Comments

sameflower

What to Do With Fakebook?

Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

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