Marketing News & Expert Advice
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
May 2, 2013 -
A few tips from top brands on purposeful communications.
Apr 18, 2013 -
Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers.
Apr 4, 2013 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital...
Mar 7, 2013 -
Five things to make your connections meaningful and avoid losing the opportunity to connect digitally.
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing...
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way...
Jan 24, 2013 -
This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community.
Jan 10, 2013 -
The five key things that are going to help marketers achieve greater success.
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
Dec 13, 2012 -
Five simple measures of success for calculating the ROI on your digital campaign.
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
Nov 1, 2012 -
How the 2012 multi-channel presidential campaigns can teach us as marketers.
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
Oct 18, 2012 -
Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further.
Oct 4, 2012 -
How to make sure your cause marketing is having an impact.
Sep 20, 2012 -
To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can.
Sep 7, 2012 -
Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media...
Aug 23, 2012 -
How to keep things real on your brand's Facebook page.
Aug 9, 2012 -
The web makes things convenient. Brands need to be aware, careful, and respect this transparency.
Jul 26, 2012 -
Five tips on getting consumers to follow your brand on social media channels.
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