Sundeep Kapur | ClickZ

Marketing News & Expert Advice

RECENT ARTICLES BY SUNDEEP KAPUR

Seven Lessons from the World’s Greatest Marketer

Oct 2, 2013 - Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world... Comments

ExactTarget Connections: Customer Communication Happens Anywhere

Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving... Comments

Tips on Getting Into the Gmail Primary Inbox

Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

An Obituary: Goliath Swallowed David

Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

Social Success: Content, Brand Ambassadors, and Timing

Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content... Comments

10 Ways to Improve Your Email Marketing

May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

Live From the Global Purpose Summit

May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Drawing Consumers in With Intrigue

Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

Postal Fail and the Value of Email Messaging

Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital... Comments

Making Marketing Connections Meaningful

Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

What Brands Can Do to Circumvent Social Hacking

Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing... Comments

7 Lessons From the 2013 Super Bowl Commercials

Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way... Comments

Leverage These 10 Trends Into Your 2013 Initiatives

Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

Focus: 5 Resolutions for Digital Marketers

Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

5 Things We Can Learn From This Year's Political Campaign

Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

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