Andrew Edwards

Andrew Edwards

Managing Partner at Efectyv Digital; Managing Partner at Technology Leaders

Efectyv Digital

Andrew is a digital marketing executive with 20 years' experience servicing the enterprise customer. Currently he is Managing Partner at Efectyv Digital, a digital marketing consulting company, and Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design.

His practice is dedicated to building customers' digital marketing success and helping them save money during the process.

He is a writer, a public speaker and a visual artist as well.

His book "Digital is Destroying Everything—and What Comes Next" will be published by Pearson in the Spring of 2014. He writes a regular column about Analytics for ClickZ, the 2013 Online Publisher of the Year. He wrote the groundbreaking "Dawn of Convergence Analytics" report which was featured at the SES show in New York, and the second report in the series will be featured at the same show in San Francisco.

In addition to speaking at SES, he has presented at eMetrics; and his session was voted one of the top ten presentations at the DMA show in Las Vegas. He is speaking again at the DMA in Chicago in the fall of 2013.

In 2004 Andrew co-founded the Digital Analytics Association and is currently a Director Emeritus. He has designed analytics training curricula for business teams and has led seminars on digital marketing subjects.

He was also an Adjunct Professor at The Pratt Institute where he taught Advanced Computer Graphics for 3 years. Andrew is also an award-winning, nationally exhibited painter.

Profile

RECENT ARTICLES BY ANDREW EDWARDS

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Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you... Comments

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I Hate Analytics

Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers... Comments

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Software Fatigue and How to Fight It

Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable... Comments

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Accuracy, or Something Like It

Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or... Comments

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Does Google Control Your Destiny?

Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

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Can Digital Analytics Save Itself?

Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

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2014: The Year Marketing Automation Gets the Recognition It Deserves

Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing... Comments

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The Only Story That Mattered in 2013

Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled... Comments

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First Impressions Count, But Ad Impressions May Not

Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater... Comments

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Digital Analytics in an Age of Spying

Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

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Can Analytics Help Save Obamacare?

Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch... Comments

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Are Multi-Channel Analytics Vendors Failing the Market?

Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

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Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

Oct 7, 2013 - Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance... Comments

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Convergence Analytics 2.0: Everybody is Still Measuring Everything

Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more... Comments

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3 Digital Practices Brands Need to Master Before It's Too Late

Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

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Mobile Measurement: Let's Clear the Air(waves)

Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity... Comments

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Convergence Analytics Now: 3 Ways This New Market Changes Everything

Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves... Comments

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The 4 Ps of Digital Analytics: Why They're in Sequence

Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing... Comments

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Digital Analytics Is Not Surveillance

Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

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4 Ways Digital Analytics Is Changing Forever

Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

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4 Marketing Buzzwords That Shouldn't Scare You

May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going... Comments

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