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Andrew Edwards

Andrew Edwards

CEO

Technology Leaders

Andrew Edwards is CEO at Technology Leaders, a web analytics consulting company he founded in 2002, and Managing Partner at Efectyv Marketing. He is also a founding member of the Web Analytics Association.

At Technology Leaders, Andrew created the firm's web analytics practice and has been involved in rolling out this service to hundreds of different customers worldwide. Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. The firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.

Andrew speaks and writes regularly about the latest trends in digital marketing and web analytics. He's the creator of the "e5o" virtuous digital marketing cycle as well as the "4x5 conversion cube" that compartmentalizes the approach to conversion for different site types in different stages of the customer lifecycle.

Andrew is an award-winning, nationally exhibited painter and his work is in numerous private collections.

Profile

RECENT ARTICLES BY ANDREW EDWARDS

yogi-berra2

Yogi Berra: 4 'Comments' on Mobile Marketing

Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

convergence

5 Facts You Need to Know About Convergence Analytics

Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

realtime

Real Time Means Right Time

Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so... Comments

future-predictions

Can We Predict Predictive?

Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

privacy-image

Update: Last Person With 'Privacy' Revealed

Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

gollum

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

your-tags

Top 3 Reasons Why You Need Tag Management Right Now

Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

dawn-of-convergence-analytics

The Dawn of Convergence Analytics

Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics... Comments

shutterstock-70014118

Mapping the Future: 3 Essential Terms You Must Redefine Today

Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments

ripe-lemon

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments

digital

Universal Predictive Convergence Analytics

Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results... Comments

shut-down

Shut Down Your Website

Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

largenewgooglelogofinalflat-a

Tag Management Hits the Big Time

Oct 8, 2012 - Google announces its tag management tool. Comments

don-t-track-me

The Tracking Meme and Its Perils

Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be... Comments

Web Analytics Maturity: 3 Signs on the Road to Success

Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start... Comments

The Tabloid Paradigm and Beyond

Aug 27, 2012 - Five ways to engineer content for success. Comments

5 Free or Darn-Near Free Web Analytics Tools Besides Google

Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments

5 Little Known Facts About Google Analytics (and Why They Matter)

Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments

Too Much Data Means Too Much Data

Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments

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