What is a data management platform and why do you need one?

What is a data management platform and why do you need one?

8y Andrew Edwards

What is a data management platform and why do you ...

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...

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How can publishers use analytics data to save themselves?

How can publishers use analytics data to save themselves?

8y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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How meaningful is your campaign attribution?

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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3 changes that will re-make your analytics

3 changes that will re-make your analytics

8y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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How to make data actionable by using segments

How to make data actionable by using segments

8y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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Analytics agencies: what’s the right fit?

Analytics agencies: what’s the right fit?

8y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Advertising is on Life Support: Content is About to Be King

Advertising is on Life Support: Content is About to Be King

9y Andrew Edwards

Advertising is on Life Support: Content is About t...

Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...

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Unlock Market Expertise with Data You're Already Collecting

Unlock Market Expertise with Data You're Already Collecting

9y Andrew Edwards

Unlock Market Expertise with Data You're Already C...

Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...

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One Metric is All You Need

One Metric is All You Need

9y Andrew Edwards

One Metric is All You Need

Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...

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"Digital is Destroying Everything" and Why I Wrote It

"Digital is Destroying Everything" and Why I Wrote It

9y Andrew Edwards

"Digital is Destroying Everything" and Why I Wrote...

Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...

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Civil Rights: Turning Data into Action

Civil Rights: Turning Data into Action

9y Andrew Edwards

Civil Rights: Turning Data into Action

Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...

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5 Steps to Content Optimization

5 Steps to Content Optimization

9y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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The Goldfish Generation: Attention Is the New Currency for Advertisers

The Goldfish Generation: Attention Is the New Currency for Advertisers

9y Andrew Edwards

The Goldfish Generation: Attention Is the New Curr...

Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...

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Should Brands Pull Back on Detailed Analytics?

Should Brands Pull Back on Detailed Analytics?

9y Andrew Edwards

Should Brands Pull Back on Detailed Analytics?

There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...

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Why You Need Pay-for-Performance Analytics

Why You Need Pay-for-Performance Analytics

9y Andrew Edwards

Why You Need Pay-for-Performance Analytics

It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...

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3 Challenges in Multichannel Analytics

3 Challenges in Multichannel Analytics

9y Andrew Edwards

3 Challenges in Multichannel Analytics

There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...

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The 4 Horsemen of the Digital Analytics Apocalypse

The 4 Horsemen of the Digital Analytics Apocalypse

9y Andrew Edwards

The 4 Horsemen of the Digital Analytics Apocalypse

Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...

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Black Box vs. Tool Box Analytics in Digital Media

Black Box vs. Tool Box Analytics in Digital Media

9y Andrew Edwards

Black Box vs. Tool Box Analytics in Digital Media

As the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...

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A Tenuous Link Between Digital Marketing and #CharlieHebdo

A Tenuous Link Between Digital Marketing and #CharlieHebdo

9y Andrew Edwards

A Tenuous Link Between Digital Marketing and #Char...

The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Read More...

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Why You Probably Don't Need Analytics Training

Why You Probably Don't Need Analytics Training

9y Andrew Edwards

Why You Probably Don't Need Analytics Training

Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...

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5 Weird Tricks for Keeping Analytics Projects on Track

5 Weird Tricks for Keeping Analytics Projects on Track

9y Andrew Edwards

5 Weird Tricks for Keeping Analytics Projects on T...

These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...

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The Sudden Death of Cable?

The Sudden Death of Cable?

9y Andrew Edwards

The Sudden Death of Cable?

The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...

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Yes It’s True: Television Rules the Ad Waves

Yes It’s True: Television Rules the Ad Waves

9y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

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Enterprises: Fix These 3 Analytics Challenges Now

Enterprises: Fix These 3 Analytics Challenges Now

10y Andrew Edwards

Enterprises: Fix These 3 Analytics Challenges Now

These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...

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Are You Bored by Tag Management?

Are You Bored by Tag Management?

10y Andrew Edwards

Are You Bored by Tag Management?

Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...

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