Andrew Edwards

Andrew Edwards

Managing Partner at Efectyv Digital; Managing Partner at Technology Leaders

Efectyv Digital

Andrew is a digital marketing executive with 20 years' experience servicing the enterprise customer. Currently he is Managing Partner at Efectyv Digital, a digital marketing consulting company, and Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design.

His practice is dedicated to building customers' digital marketing success and helping them save money during the process.

He is a writer, a public speaker and a visual artist as well.

His book "Digital is Destroying Everything—and What Comes Next" will be published by Pearson in the Spring of 2014. He writes a regular column about Analytics for ClickZ, the 2013 Online Publisher of the Year. He wrote the groundbreaking "Dawn of Convergence Analytics" report which was featured at the SES show in New York, and the second report in the series will be featured at the same show in San Francisco.

In addition to speaking at SES, he has presented at eMetrics; and his session was voted one of the top ten presentations at the DMA show in Las Vegas. He is speaking again at the DMA in Chicago in the fall of 2013.

In 2004 Andrew co-founded the Digital Analytics Association and is currently a Director Emeritus. He has designed analytics training curricula for business teams and has led seminars on digital marketing subjects.

He was also an Adjunct Professor at The Pratt Institute where he taught Advanced Computer Graphics for 3 years. Andrew is also an award-winning, nationally exhibited painter.

Profile

RECENT ARTICLES BY ANDREW EDWARDS

convergence-analytics-report

Convergence Analytics 2.0: Everybody is Still Measuring Everything

Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more... Comments

cmo-test

3 Digital Practices Brands Need to Master Before It's Too Late

Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

mobile-measurement

Mobile Measurement: Let's Clear the Air(waves)

Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity... Comments

convergence

Convergence Analytics Now: 3 Ways This New Market Changes Everything

Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves... Comments

four-ps

The 4 Ps of Digital Analytics: Why They're in Sequence

Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing... Comments

privacy-image

Digital Analytics Is Not Surveillance

Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

digital-advertising

4 Ways Digital Analytics Is Changing Forever

Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

keywordsimage

4 Marketing Buzzwords That Shouldn't Scare You

May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going... Comments

team

When Bad Things Happen to Good Partnerships

May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments

analytics-framework

Hello, I Am Analytics. And That's Not

Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

convergence-analytics-report

4 Key Facts From Convergence Analytics Showtime at SES NY

Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important... Comments

yogi-berra2

Yogi Berra: 4 'Comments' on Mobile Marketing

Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

convergence

5 Facts You Need to Know About Convergence Analytics

Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

realtime

Real Time Means Right Time

Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so... Comments

future-predictions

Can We Predict Predictive?

Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

privacy-image

Update: Last Person With 'Privacy' Revealed

Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

gollum

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

your-tags

Top 3 Reasons Why You Need Tag Management Right Now

Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

dawn-of-convergence-analytics

The Dawn of Convergence Analytics

Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics... Comments

shutterstock-70014118

Mapping the Future: 3 Essential Terms You Must Redefine Today

Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments

ripe-lemon

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments

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