Marketing News & Expert Advice
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Andrew Edwards is CEO at Technology Leaders, a web analytics consulting company he founded in 2002, and Managing Partner at Efectyv Marketing. He is also a founding member of the Web Analytics Association.
At Technology Leaders, Andrew created the firm's web analytics practice and has been involved in rolling out this service to hundreds of different customers worldwide. Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. The firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew speaks and writes regularly about the latest trends in digital marketing and web analytics. He's the creator of the "e5o" virtuous digital marketing cycle as well as the "4x5 conversion cube" that compartmentalizes the approach to conversion for different site types in different stages of the customer lifecycle.
Andrew is an award-winning, nationally exhibited painter and his work is in numerous private collections.
RECENT ARTICLES BY ANDREW EDWARDS
4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going... Comments
When Bad Things Happen to Good Partnerships
May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments
Hello, I Am Analytics. And That's Not
Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments
4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important... Comments
Yogi Berra: 4 'Comments' on Mobile Marketing
Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments
5 Facts You Need to Know About Convergence Analytics
Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments
Real Time Means Right Time
Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so... Comments
Can We Predict Predictive?
Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments
Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments
What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments
Top 3 Reasons Why You Need Tag Management Right Now
Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments
The Dawn of Convergence Analytics
Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics... Comments
Mapping the Future: 3 Essential Terms You Must Redefine Today
Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments
Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments
Universal Predictive Convergence Analytics
Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results... Comments
Shut Down Your Website
Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments
The Tracking Meme and Its Perils
Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be... Comments
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