Andrew Edwards
CEO
Technology Leaders
Andrew Edwards is CEO at Technology Leaders, a web analytics consulting company he founded in 2002, and Managing Partner at Efectyv Marketing. He is also a founding member of the Web Analytics Association.
At Technology Leaders, Andrew created the firm's web analytics practice and has been involved in rolling out this service to hundreds of different customers worldwide. Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. The firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew speaks and writes regularly about the latest trends in digital marketing and web analytics. He's the creator of the "e5o" virtuous digital marketing cycle as well as the "4x5 conversion cube" that compartmentalizes the approach to conversion for different site types in different stages of the customer lifecycle.
Andrew is an award-winning, nationally exhibited painter and his work is in numerous private collections.
Profile
RECENT ARTICLES BY ANDREW EDWARDS
Mar 25, 2013 -
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
Feb 25, 2013 -
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so...
Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
Dec 17, 2012 -
Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics...
Dec 3, 2012 -
We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.
Nov 19, 2012 -
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
Nov 5, 2012 -
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results...
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
Oct 8, 2012 -
Google announces its tag management tool.
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be...
Sep 10, 2012 -
Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start...
Aug 27, 2012 -
Five ways to engineer content for success.
Jul 30, 2012 -
With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting.
Jul 16, 2012 -
Your disappointing analytics could be due to business misalignment, poor implementation, or company politics.
Jul 2, 2012 -
Google Analytics may be "free" to get, but not free to "get right."
Jun 4, 2012 -
Don't get distracted by what you might get, but focus on what you know you can have.
May 21, 2012 -
The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.