Marketing News & Expert Advice
Jun 17, 2013 -
And how I warned about this just before the NSA PRISM scandal broke.
Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
May 20, 2013 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going...
May 6, 2013 -
How to keep your pro services organization from discord and debilitation.
Apr 22, 2013 -
It's time for some clarity about what we really mean when we talk about analytics.
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important...
Mar 25, 2013 -
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
Feb 25, 2013 -
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so...
Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
Dec 17, 2012 -
Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics...
Dec 3, 2012 -
We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.
Nov 19, 2012 -
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
Nov 5, 2012 -
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results...
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
Oct 8, 2012 -
Google announces its tag management tool.
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be...
Sep 10, 2012 -
Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start...
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