RECENT ARTICLES BY ANDREW EDWARDS

content-marketing-new

Advertising is on Life Support: Content is About to Be King

Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a... Comments

eforum-expert

Unlock Market Expertise with Data You're Already Collecting

Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along... Comments

metric-a-b

One Metric is All You Need

Jun 15, 2015 - Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics... Comments

robots

"Digital is Destroying Everything" and Why I Wrote It

Jun 1, 2015 - Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were... Comments

shutterstock-172200767

Civil Rights: Turning Data into Action

May 18, 2015 - Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between... Comments

content

5 Steps to Content Optimization

Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

emerging-seeding-growth-1

The Goldfish Generation: Attention Is the New Currency for Advertisers

Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

analytics-measurement

Should Brands Pull Back on Detailed Analytics?

Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long... Comments

advanced-analytics

Why You Need Pay-for-Performance Analytics

Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

analytics-measurement

3 Challenges in Multichannel Analytics

Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

four-horsement-analytics

The 4 Horsemen of the Digital Analytics Apocalypse

Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can... Comments

tvshopper

Black Box vs. Tool Box Analytics in Digital Media

Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

je-suis-charlie

A Tenuous Link Between Digital Marketing and #CharlieHebdo

Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

shutterstock-154221011

Why You Probably Don't Need Analytics Training

Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

analytics-shutterstock-139983946

5 Weird Tricks for Keeping Analytics Projects on Track

Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers... Comments

tv-static

The Sudden Death of Cable?

Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact... Comments

tv-static

Yes It’s True: Television Rules the Ad Waves

Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet... Comments

advanced-analytics

Enterprises: Fix These 3 Analytics Challenges Now

Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a... Comments

tag-management1

Are You Bored by Tag Management?

Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with... Comments

Microsoft

Microsoft: Who Cares?

Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems... Comments

search-sem-seo-word-cloud

Is SEO Dead?

Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring... Comments

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