RECENT ARTICLES BY ANDREW EDWARDS

analytics-measurement

Should Brands Pull Back on Detailed Analytics?

Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long... Comments

advanced-analytics

Why You Need Pay-for-Performance Analytics

Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

analytics-measurement

3 Challenges in Multichannel Analytics

Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

four-horsement-analytics

The 4 Horsemen of the Digital Analytics Apocalypse

Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can... Comments

tvshopper

Black Box vs. Tool Box Analytics in Digital Media

Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

je-suis-charlie

A Tenuous Link Between Digital Marketing and #CharlieHebdo

Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

shutterstock-154221011

Why You Probably Don't Need Analytics Training

Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

analytics-shutterstock-139983946

5 Weird Tricks for Keeping Analytics Projects on Track

Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers... Comments

tv-static

The Sudden Death of Cable?

Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact... Comments

tv-static

Yes It’s True: Television Rules the Ad Waves

Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet... Comments

advanced-analytics

Enterprises: Fix These 3 Analytics Challenges Now

Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a... Comments

tag-management1

Are You Bored by Tag Management?

Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with... Comments

Microsoft

Microsoft: Who Cares?

Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems... Comments

search-sem-seo-word-cloud

Is SEO Dead?

Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring... Comments

memorial candle

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly... Comments

creative-data-collision

"Moneyball" vs. Creative: Where Data and Marketing Collide

Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

google-self-driving-car-2

Mr. Webb and the Google Car: Out for a Spin

Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

Big data

All the Information in All the World

May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers... Comments

seo-analytics

The Murky Waters of SEO

May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

analytics-shutterstock-139983946

The Promise of True Digital Measurement — and Its Betrayal

Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model... Comments

numbers-random

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you... Comments

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