RECENT ARTICLES BY ANDREW EDWARDS

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Why You Probably Don't Need Analytics Training

Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

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5 Weird Tricks for Keeping Analytics Projects on Track

Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers... Comments

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The Sudden Death of Cable?

Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact... Comments

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Yes It’s True: Television Rules the Ad Waves

Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet... Comments

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Enterprises: Fix These 3 Analytics Challenges Now

Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a... Comments

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Are You Bored by Tag Management?

Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with... Comments

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Microsoft: Who Cares?

Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems... Comments

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion

Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly... Comments

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"Moneyball" vs. Creative: Where Data and Marketing Collide

Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

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Mr. Webb and the Google Car: Out for a Spin

Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

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All the Information in All the World

May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers... Comments

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The Murky Waters of SEO

May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

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The Promise of True Digital Measurement — and Its Betrayal

Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model... Comments

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Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you... Comments

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I Hate Analytics

Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers... Comments

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Software Fatigue and How to Fight It

Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable... Comments

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Accuracy, or Something Like It

Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or... Comments

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Does Google Control Your Destiny?

Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

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Can Digital Analytics Save Itself?

Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

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2014: The Year Marketing Automation Gets the Recognition It Deserves

Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing... Comments

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The Only Story That Mattered in 2013

Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled... Comments

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