Charles Nicholls

Charles Nicholls

Chief Strategy Officer

SeeWhy

Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behavior. He specializes in shopping cart abandonment and email remarketing, and serves as chair of the Conversion Academy. He has authored several books: "Lessons Learned From The Top 10 Converting Websites" and "The Science of Shopping Cart Abandonment," set for publication on December 13, 2011. Charles is a market analyst, blogger, commentator and regular contributor to e-commerce, and analytics publications. He is also founder and chief strategy officer at website conversion company SeeWhy.

RECENT ARTICLES BY CHARLES NICHOLLS

Meet Your Best Prospect: The Serial Shopping Cart Abandoner

Dec 6, 2011 - Why e-commerce managers and marketers must support the buying cycle across multiple visits. Comments

Online Buyer Behavior 101 and the Many Paths to Conversion

Nov 15, 2011 - Why 97% of site visitors don't buy and what e-commerce marketers can do about it. Comments

3 Shopping Cart Promotional Tactics for the Holiday Season

Nov 1, 2011 - A look at the relationship between shopping cart value and shopping cart abandonment rates on B2C sites. Comments

Can Shopping Cart Abandonment Predict Online Buying Behavior?

Sep 13, 2011 - Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...