Charles Nicholls

Charles Nicholls

Chief Strategy Officer

SeeWhy

Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behavior. He specializes in shopping cart abandonment and email remarketing, and serves as chair of the Conversion Academy. He has authored several books: "Lessons Learned From The Top 10 Converting Websites" and "The Science of Shopping Cart Abandonment," set for publication on December 13, 2011. Charles is a market analyst, blogger, commentator and regular contributor to e-commerce, and analytics publications. He is also founder and chief strategy officer at website conversion company SeeWhy.

RECENT ARTICLES BY CHARLES NICHOLLS

Meet Your Best Prospect: The Serial Shopping Cart Abandoner

Dec 6, 2011 - Why e-commerce managers and marketers must support the buying cycle across multiple visits. Comments

Online Buyer Behavior 101 and the Many Paths to Conversion

Nov 15, 2011 - Why 97% of site visitors don't buy and what e-commerce marketers can do about it. Comments

3 Shopping Cart Promotional Tactics for the Holiday Season

Nov 1, 2011 - A look at the relationship between shopping cart value and shopping cart abandonment rates on B2C sites. Comments

Can Shopping Cart Abandonment Predict Online Buying Behavior?

Sep 13, 2011 - Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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