Charles Nicholls

Charles Nicholls

Chief Strategy Officer


Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behavior. He specializes in shopping cart abandonment and email remarketing, and serves as chair of the Conversion Academy. He has authored several books: "Lessons Learned From The Top 10 Converting Websites" and "The Science of Shopping Cart Abandonment," set for publication on December 13, 2011. Charles is a market analyst, blogger, commentator and regular contributor to e-commerce, and analytics publications. He is also founder and chief strategy officer at website conversion company SeeWhy.


Meet Your Best Prospect: The Serial Shopping Cart Abandoner

Dec 6, 2011 - Why e-commerce managers and marketers must support the buying cycle across multiple visits. Comments

Online Buyer Behavior 101 and the Many Paths to Conversion

Nov 15, 2011 - Why 97% of site visitors don't buy and what e-commerce marketers can do about it. Comments

3 Shopping Cart Promotional Tactics for the Holiday Season

Nov 1, 2011 - A look at the relationship between shopping cart value and shopping cart abandonment rates on B2C sites. Comments

Can Shopping Cart Abandonment Predict Online Buying Behavior?

Sep 13, 2011 - Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.