3 Trends Marketers in Asia Can Learn From SXSW Interactive

3 Trends Marketers in Asia Can Learn From SXSW Interactive

10y Vincent Teo

3 Trends Marketers in Asia Can Learn From SXSW Int...

Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons f...

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The Future of Digital Isn’t in Advertising

The Future of Digital Isn’t in Advertising

10y Vincent Teo

The Future of Digital Isn’t in Advertising

It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...

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Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

10y Vincent Teo

Dear Brands, This is the End of Our Friendship. Si...

Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...

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Stop Doing Digital Advertising

Stop Doing Digital Advertising

11y Vincent Teo

Stop Doing Digital Advertising

Consider these three rules for marketing in a digital world. Read More...

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The Collaborative Economy: How It's Changing the Way People Consume Brands

The Collaborative Economy: How It's Changing the Way People Consume Brands

11y Vincent Teo

The Collaborative Economy: How It's Changing the W...

And how brands can tap into this culture of sharing. Read More...

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The Internet of Things: Let's Get Phygital

The Internet of Things: Let's Get Phygital

11y Vincent Teo

The Internet of Things: Let's Get Phygital

Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers. Rea...

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Building the Digital Agency of the Future

Building the Digital Agency of the Future

11y Vincent Teo

Building the Digital Agency of the Future

Consider these five suggestions to manage this paradigm shift within the agency. Read More...

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The Digital Agency of the Future

The Digital Agency of the Future

11y Vincent Teo

The Digital Agency of the Future

Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...

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The Age Of Transmedia: How Brands Can Tell Better Stories

The Age Of Transmedia: How Brands Can Tell Better Stories

12y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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The Dawn of the Datasexual

The Dawn of the Datasexual

12y Vincent Teo

The Dawn of the Datasexual

How brands can leverage big data and better market to the connected generation. Read More...

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Creating Brand Advocacy Through Surprise and Delight Moments

Creating Brand Advocacy Through Surprise and Delight Moments

12y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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The Mobile Way Of Life

The Mobile Way Of Life

12y Vincent Teo

The Mobile Way Of Life

The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Read More...

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Igniting Movements Around a Social Heartbeat

Igniting Movements Around a Social Heartbeat

12y Vincent Teo

Igniting Movements Around a Social Heartbeat

Social movements have huge implications on brands – and many have started to get involved. Here's how. Read More...

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Digital Planning in 2012: 3 Resolutions To Keep

Digital Planning in 2012: 3 Resolutions To Keep

12y Vincent Teo

Digital Planning in 2012: 3 Resolutions To Keep

Instead of diving straight into digital executions, let's examine the bigger picture for this year. Read More...

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Use Social Graph to Create Meaningful Brand Experiences [Video]

Use Social Graph to Create Meaningful Brand Experiences [Video]

12y Vincent Teo

Use Social Graph to Create Meaningful Brand Experi...

Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on F...

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Igniting the Social Graph: How to Create More Meaningful Brand Experiences

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

12y Vincent Teo

Igniting the Social Graph: How to Create More Mean...

Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Read More...

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The Rise of F-Commerce

The Rise of F-Commerce

13y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)

13y Vincent Teo

The Evolution of the Digital Agency: Integrated vs...

My views on how traditional ad agencies and digital shops can collaborate in the digital ecosystem, what's yours? Read More...

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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

13y Vincent Teo

The Evolution of the Digital Agency: Integrated vs...

Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Read...

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Why Content Curation Should Be at the Heart of Every Social Experience

Why Content Curation Should Be at the Heart of Every Social Experience

13y Vincent Teo

Why Content Curation Should Be at the Heart of Eve...

Consider these two ways that content curation can facilitate brands to engage with consumers. Read More...

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The Rise of F-Commerce

The Rise of F-Commerce

13y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Building Social Currency: 3 Things You Need to Know

Building Social Currency: 3 Things You Need to Know

13y Vincent Teo

Building Social Currency: 3 Things You Need to Kno...

To create a campaign that will go viral, you'll need social currency – consider this framework. Read More...

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Driving User Engagement and Building Loyalty Through Gamification

Driving User Engagement and Building Loyalty Through Gamification

13y Vincent Teo

Driving User Engagement and Building Loyalty Throu...

Here are three ways how game-based marketing applies to your brand. Read More...

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Taking Mobile Banking to the Next Level

Taking Mobile Banking to the Next Level

13y Vincent Teo

Taking Mobile Banking to the Next Level

Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Read More...

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Building Sustainable Campaigns Through Platforms

Building Sustainable Campaigns Through Platforms

13y Vincent Teo

Building Sustainable Campaigns Through Platforms

Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards ...

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My Social Platform Has More Followers Than You. So What?

My Social Platform Has More Followers Than You. So What?

13y Vincent Teo

My Social Platform Has More Followers Than You. So...

How do businesses demonstrate value in social media? Here are some ways. Read More...

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