Marketing News & Expert Advice
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Vincent Teo
Director, Digital Planning
BBDO/Proximity
Vincent is digital planning director at BBDO/Proximity, an Omnicom company and focuses on digital planning for Visa, P&G and DHL across the region. He spent a decade in interactive marketing both on the client and agency side developing strategies and campaigns that help create effective and engaging digital experiences. Before joining BBDO/Proximity, Vincent was at Publicis Modem, where he led digital strategy for Citibank APAC, BMW and other key integrated and digital accounts. He has also spent time in Hong Kong managing a boutique digital agency and on the client side building the online business at Citibank and HSBC in Singapore. An experienced digital marketer with in-depth knowledge on the strategic, technical and creative aspects of digital, Vincent contributes his point of view on emerging marketing and trends as a columnist on Clickz.Asia. Connect with him on Twitter @intersphere or Google+.
RECENT ARTICLES BY VINCENT TEO
Stop Doing Digital Advertising
Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments
The Collaborative Economy: How It's Changing the Way People Consume Brands
May 27, 2013 - And how brands can tap into this culture of sharing. Comments
Building the Digital Agency of the Future
Feb 7, 2013 - Consider these five suggestions to manage this paradigm shift within the agency. Comments
The Digital Agency of the Future
Jan 28, 2013 - Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused... Comments
The Age Of Transmedia: How Brands Can Tell Better Stories
Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments
The Dawn of the Datasexual
Jul 3, 2012 - How brands can leverage big data and better market to the connected generation. Comments
Creating Brand Advocacy Through Surprise and Delight Moments
May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments
The Mobile Way Of Life
May 7, 2012 - The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Comments
Digital Planning in 2012: 3 Resolutions To Keep
Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments
Use Social Graph to Create Meaningful Brand Experiences [Video]
Jan 7, 2012 - Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on... Comments
Igniting the Social Graph: How to Create More Meaningful Brand Experiences
Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments
The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)
Sep 8, 2011 - My views on how traditional ad agencies and digital shops can collaborate in the digital ecosystem, what's yours? Comments
The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)
Sep 7, 2011 - Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Comments
Why Content Curation Should Be at the Heart of Every Social Experience
Jul 27, 2011 - Consider these two ways that content curation can facilitate brands to engage with consumers. Comments
The Rise of F-Commerce
Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments
Building Social Currency: 3 Things You Need to Know
May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments
Driving User Engagement and Building Loyalty Through Gamification
Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments
Taking Mobile Banking to the Next Level
Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments
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