Vincent Teo

Vincent Teo

Co-founder and partner

C//IQUE

Vincent is the co-founder and partner at C//IQUE, a product development studio and incubator that focuses on developing digital products and services that disrupt traditional business models and empower consumers. He has over a decade of experience both on the client and agency side, most recently as a digital planning director at BBDO/Proximity and lead digital strategist at Publicis. Prior to that, he started-up and managed the Hong Kong office of Splash Interactive Group and built the online business at Citibank and HSBC. Connect with him on Twitter @intersphere.

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RECENT ARTICLES BY VINCENT TEO

sxsw

3 Trends Marketers in Asia Can Learn From SXSW Interactive

Apr 3, 2014 - Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons... Comments

lensy

The Future of Digital Isn’t in Advertising

Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in... Comments

airbnb

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

Oct 22, 2013 - Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they... Comments

onlineads

Stop Doing Digital Advertising

Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

sharingeconomy

The Collaborative Economy: How It's Changing the Way People Consume Brands

May 27, 2013 - And how brands can tap into this culture of sharing. Comments

The Internet of Things: Let's Get Phygital

Apr 2, 2013 - Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers. Comments

nikelivestrong

Building the Digital Agency of the Future

Feb 7, 2013 - Consider these five suggestions to manage this paradigm shift within the agency. Comments

nordstromcasestudy

The Digital Agency of the Future

Jan 28, 2013 - Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused... Comments

transmedia

The Age Of Transmedia: How Brands Can Tell Better Stories

Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments

datafeatured

The Dawn of the Datasexual

Jul 3, 2012 - How brands can leverage big data and better market to the connected generation. Comments

welovecustomers

Creating Brand Advocacy Through Surprise and Delight Moments

May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments

phonestack1

The Mobile Way Of Life

May 7, 2012 - The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

tcbank-dreamrangers

Digital Planning in 2012: 3 Resolutions To Keep

Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments

brand

Use Social Graph to Create Meaningful Brand Experiences [Video]

Jan 7, 2012 - Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on... Comments

lacoste-featured

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments

The Rise of F-Commerce

Sep 13, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

digital-image

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)

Sep 8, 2011 - My views on how traditional ad agencies and digital shops can collaborate in the digital ecosystem, what's yours? Comments

digital

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

Sep 7, 2011 - Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Comments

storify

Why Content Curation Should Be at the Heart of Every Social Experience

Jul 27, 2011 - Consider these two ways that content curation can facilitate brands to engage with consumers. Comments

fcommercefeatured

The Rise of F-Commerce

Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

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