Vincent Teo
Director, Digital Planning
BBDO/Proximity
Vincent is digital planning director at BBDO/Proximity, an Omnicom company and focuses on digital planning for Visa, P&G and DHL across the region. He spent a decade in interactive marketing both on the client and agency side developing strategies and campaigns that help create effective and engaging digital experiences. Before joining BBDO/Proximity, Vincent was at Publicis Modem, where he led digital strategy for Citibank APAC, BMW and other key integrated and digital accounts. He has also spent time in Hong Kong managing a boutique digital agency and on the client side building the online business at Citibank and HSBC in Singapore. An experienced digital marketer with in-depth knowledge on the strategic, technical and creative aspects of digital, Vincent contributes his point of view on emerging marketing and trends as a columnist on Clickz.Asia. Connect with him on Twitter @intersphere or Google+.
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RECENT ARTICLES BY VINCENT TEO
Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
May 27, 2013 -
And how brands can tap into this culture of sharing.
Apr 2, 2013 -
Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers.
Feb 7, 2013 -
Consider these five suggestions to manage this paradigm shift within the agency.
Jan 28, 2013 -
Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused...
Jul 30, 2012 -
Our industry is full of buzzwords and transmedia is one that has become harder to ignore.
Jul 3, 2012 -
How brands can leverage big data and better market to the connected generation.
May 29, 2012 -
Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how.
May 7, 2012 -
The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility?
Mar 20, 2012 -
Social movements have huge implications on brands – and many have started to get involved. Here's how.
Feb 6, 2012 -
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
Jan 7, 2012 -
Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on...
Nov 7, 2011 -
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.
Sep 13, 2011 -
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
Sep 8, 2011 -
My views on how traditional ad agencies and digital shops can collaborate in the digital ecosystem, what's yours?
Sep 7, 2011 -
Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape?
Jul 27, 2011 -
Consider these two ways that content curation can facilitate brands to engage with consumers.
Jun 1, 2011 -
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
May 9, 2011 -
To create a campaign that will go viral, you'll need social currency – consider this framework.
Apr 7, 2011 -
Here are three ways how game-based marketing applies to your brand.
Mar 21, 2011 -
Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region.