Rudi Leung

Rudi Leung is the director of communication planning of AGENDA Hong Kong, an interactive advertising agency network under the WPP/Wunderman group in Asia. He is also an exco member of Hong Kong Association of Interactive Marketing. Prior to joining AGENDA, Rudi was the vice president of Carat Media Services, creative ambassador of Yahoo HK Media Services, and creative director of TBWA\Tequila\HK. In addition to his extensive experience as a creative director and copywriter in numerous leading 4As advertising agencies including Ogilvy & Mather, Leo Burnett, and Bates, he has gained wide exposure in advertising for numerous MNC and local advertisers in the last 18 years. He was also the Kam Fan grand prize winner of HK 4As Awards in 1996 and winner of numerous local and regional awards. Besides his professional career in advertising, Rudi has become a part-time lecturer of HKU Space since 2007. His focus is in brand management for the school's Bachelor and Master Programs in Marketing with Curtin and Napier University. At his leisure, Rudi is an active blogger and columnist of ClickZ, e-Zone, HK Economic Journal, Marketing Magazine, and MetroPop Weekly. Rudi holds a MBA degree from HKUST (Hong Kong University of Science & Technology), Graduate Diploma in Business Administration from UC Berkeley Extension, and Bachelor of Arts in Music from CUHK (Chinese University of Hong Kong).