Rudi Leung

Rudi Leung

GM/Director of Digital & Social

Tribal DDB/DDB Group Hong Kong & Guangzhou

Rudi Leung is general manager, director of digital and social at Tribal DDB/ DDB Group Hong Kong and Guangzhou. He was formerly director of communication planning at AGENDA, an interactive agency network under the WPP/Wunderman group in Asia. He is also an exco member of Hong Kong Association of Interactive Marketing. Rudi previously held roles as VP of Carat Media Services, creative ambassador of Yahoo HK Media Services, and creative director of TBWA\Tequila\HK. In addition to his extensive experience as a creative director and copywriter in numerous leading 4As ad agencies including Ogilvy & Mather, Leo Burnett, and Bates, he has gained wide exposure in advertising for numerous MNC and local advertisers in the last 18 years. Besides advertising, Rudi is a part-time lecturer of HKU Space since 2007. In his leisure, Rudi is an active blogger and columnist of ClickZ, e-Zone, HK Economic Journal, and MetroPop Weekly. He holds an MBA from Hong Kong University of Science & Technology, Graduate Diploma in Business Administration from UC Berkeley Extension, and Bachelor of Arts in Music from Chinese University of Hong Kong.



WeChat Official Accounts and What This Means for Marketers

Nov 18, 2013 - As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Comments

Instagram's '15 Seconds of Fame'

Jun 25, 2013 - Does a 15-second video ad work on Instagram? Comments


7 Vine Tips for Marketers

May 20, 2013 - Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and... Comments


3 Best Practices for WeChat Marketing

Feb 20, 2013 - Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Comments


10 FAQs on WeChat for Marketers

Oct 16, 2012 - Should marketers open a WeChat account for their brand? Comments


From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

Jun 7, 2012 - In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Comments


5 Lessons I Learned From an Auntie About Social Media Marketing

Feb 8, 2012 - During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Comments


Viral Marketing Success Is About Conversations (Not the Number of Hits)

Nov 9, 2011 - We created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Comments

5 Instagram Tactics for Brands

Sep 14, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments


5 Instagram Tactics For Brands

Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments


5 Tactics to Live Weibo (Tweet) an Event

Jul 28, 2011 - Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Comments


7 Steps to Start Weibo-ing for Marketers

Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments


5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments


5 Tactics to Engage Your Fans on Facebook

Apr 8, 2011 - Are you managing your company's Facebook brand page? Consider these 5 winning tactics. Comments


5 Reasons Why Sina Weibo Is Different From Twitter

Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments


Five Inconvenient Truths of 'Viral Video'

Feb 16, 2011 - Before you start producing a viral video, here are five points to consider. Comments


Is Jiepang the Answer to Foursquare in the Chinese Market?

Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments


7 Sins of Social Media Marketers

Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

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