Channel Marketing Manager
.ORG, The Public Interest Registry
Lauren, who joined the .ORG team in 2008 as senior product marketing manager, is chair of an Internet security coalition. In this role, Lauren is working to find creative and innovative ways to differentiate and grow the .ORG domain name extension. She has worked in the domain name industry for 10 years with her tenure at VeriSign as an account manager for the Domain Name Registrars. Her experience includes account management, business development, channel management, B2B marketing, market research specifically in the domain name industry and pay-per-click advertising space, and competitive analysis all with a strong focus on customer care and customer relationship building. Lauren is a certified product manager through the Association of International Product Marketing & Management and holds a bachelor's degree in communication from George Mason University.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT