Laney Whitcanack

Laney Whitcanack

Chief Community Officer

Federated Media Publishing

Laney Whitcanack is Federated Media Publishing's chief community officer. Prior to joining FM, Laney co-founded BigTent in 2006 and focused on innovating online and offline ways to connect people with communities they care about. She spent the decade previous to BigTent coaching and training hundreds of community leaders, in the U.S. and Mexico, most recently as the director of community programs for the Coro Center for Civic Leadership.

A published author and speaker on entrepreneurship and community organizing, Laney received the Jefferson Award for Public Service in 2008. She is currently a board member of Zeum: San Francisco's Children's Museum and The Princess Project and is involved in even more community groups after the birth of her daughter, Campbell, last year. Laney has a B.A. from UCLA, and MBA from the Simmons School of Management, and an Ed.M from Harvard University.

RECENT ARTICLES BY LANEY WHITCANACK

growth-engine

Can We Ever Expect Native Advertising to Scale?

Oct 18, 2013 - A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native advertising... Comments

bedfellows

Programmatic Buying and Content Marketing: Strange Bedfellows?

Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us... Comments

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The 3 Cs of Content Marketing

Mar 27, 2013 - Brands and publishers must work together to evolve the content marketing landscape. Comments

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How to Build Community Loyalty: 3 Tactics

Dec 28, 2012 - Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Comments

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Publishers, Are You Curating Content? You Should Be!

Nov 30, 2012 - With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating... Comments

audience

3 Essential Audience Development Tips for Digital Publishers

Nov 2, 2012 - By employing these essential audience development tips, you'll build a following in no time. Comments

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Editorial Calendars: A Digital Publisher’s Best Friend

Oct 5, 2012 - Creating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued... Comments

Don't Focus on the Fumble; Focus on the Recovery

Aug 7, 2012 - Three things you should keep in mind to help your brand navigate smoothly through PR storms. Comments

Brand Loyalty and Sports Have Much in Common

Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments

Humanizing Customer Care

Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments

Remember, Employees Are People Too

May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments

All Dressed Up With Somewhere to Go

Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments

High Tech and High Touch

Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments

Community Passion Is More Than Skin Deep

Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments

The Elusiveness of the Community Manager

Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments

Good Community Managers Keep the Conversation Going

Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments

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