Jeff Lerner

Jeff Lerner

Prime Visibilty

Jeff Lerner, vice president, digital media, joined full service digital marketing firm Prime Visibility in 2011 after spending seven years at Google working across all digital media platforms. At Google, Jeff managed the digital advertising spend of the top TV networks and sports leagues, including NBC, ABC, ESPN, the NFL, and Major League Baseball and was responsible for the launch of the advertising sales team in the newly-created Google Brazil office. During his tenure at Google, Jeff has been the 
recipient of numerous awards, including the Sales Excellence Award, Industry Expertise Award, and the Google Impact Award. Jeff holds a BA in sports marketing from George Washington University.

Prime Visibility is owned by blinkx (BLNX), the world's largest and most advanced video search engine, with headquarters in San Francisco and the U.K.

RECENT ARTICLES BY JEFF LERNER

ecommerce

Is the Future of Digital Ad Buys in Cost-per-Engagement?

Sep 25, 2012 - Can advertisers find a way to combat banner blindness with better ads or more eye-catching page placements for their CPM campaigns? Comments

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Aug 28, 2012 - How changes in private browsing settings may affect remarketing campaigns. Comments

An Ex-Googler's Perspective on Google Customer Management

Jul 3, 2012 - Google's relationship with digital marketing and advertising agencies has improved. Here's how. Comments

How Politicians Should Use Twitter

Jun 5, 2012 - How to get from "I approve this message" to "I wrote this message." Comments

3 Ways You Might Be Wasting Money on AdWords

May 14, 2012 - How to keep your costs down, your ROI up, and your time spent on the process efficiently managed. Comments

5 Signs Your Marketing Strategy Is Outdated

Apr 10, 2012 - Keep up to date with the best practices of online marketing by staying away from these standbys. Comments

With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

Mar 13, 2012 - Is the corporate website obsolete? Wheat Thins seems to think so. Comments

3 Reasons to Integrate Your Digital Marketing Tactics

Feb 14, 2012 - Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertising... Comments

Followers! Likes! Retweets! Value?

Jan 17, 2012 - Many businesses need to better understand why they're investing time and money in social media. Comments

Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes

Nov 22, 2011 - A Dunkin' Donuts customer doesn't cry over spilt coffee - but tweets about it. A lesson for marketers. Comments

For Now, Facebook Remains an Imperfect Advertiser's Dream

Oct 25, 2011 - A look at two issues the social site must address. Comments

4 Times When Using AdWords Will Frustrate You

Sep 27, 2011 - Are the leads or sales worth the ad spend? Consider these examples. Comments

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