Maxwell Knight

Maxwell Knight

Senior Director of Optimization and Professional Services

Turn

Maxwell Knight is the senior director of optimization and professional services at Turn, where he is responsible for the development and implementation of optimization strategies and client education. In this role, Maxwell works closely with agencies and direct brands to improve campaign scale and performance, and refine analytical tools and techniques.

Prior to joining Turn, Maxwell spent five years at Right Media and Yahoo, where he worked on the exchange business. Having specialized in data-driven advertising, Maxwell is passionate about improving the transition of analytics into campaign strategy.

He holds a BA in English from Dartmouth College.

RECENT ARTICLES BY MAXWELL KNIGHT

Will Video Become the New Media Star?

Nov 21, 2011 - The six elements needed to integrate video successfully into your campaign. Comments

The Attribution Model: Unmasking Bad Behaviors

Sep 26, 2011 - How cookie bombing and conversion scooping undermine effective attribution. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...