Maxwell Knight

Maxwell Knight

Senior Director of Optimization and Professional Services

Turn

Maxwell Knight is the senior director of optimization and professional services at Turn, where he is responsible for the development and implementation of optimization strategies and client education. In this role, Maxwell works closely with agencies and direct brands to improve campaign scale and performance, and refine analytical tools and techniques.

Prior to joining Turn, Maxwell spent five years at Right Media and Yahoo, where he worked on the exchange business. Having specialized in data-driven advertising, Maxwell is passionate about improving the transition of analytics into campaign strategy.

He holds a BA in English from Dartmouth College.

RECENT ARTICLES BY MAXWELL KNIGHT

Will Video Become the New Media Star?

Nov 21, 2011 - The six elements needed to integrate video successfully into your campaign. Comments

The Attribution Model: Unmasking Bad Behaviors

Sep 26, 2011 - How cookie bombing and conversion scooping undermine effective attribution. Comments

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