Senior Director of Optimization and Professional Services
Maxwell Knight is the senior director of optimization and professional services at Turn, where he is responsible for the development and implementation of optimization strategies and client education. In this role, Maxwell works closely with agencies and direct brands to improve campaign scale and performance, and refine analytical tools and techniques.
Prior to joining Turn, Maxwell spent five years at Right Media and Yahoo, where he worked on the exchange business. Having specialized in data-driven advertising, Maxwell is passionate about improving the transition of analytics into campaign strategy.
He holds a BA in English from Dartmouth College.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
1:00pm ET/10:00am PT