Senior Director of Optimization and Professional Services
Maxwell Knight is the senior director of optimization and professional services at Turn, where he is responsible for the development and implementation of optimization strategies and client education. In this role, Maxwell works closely with agencies and direct brands to improve campaign scale and performance, and refine analytical tools and techniques.
Prior to joining Turn, Maxwell spent five years at Right Media and Yahoo, where he worked on the exchange business. Having specialized in data-driven advertising, Maxwell is passionate about improving the transition of analytics into campaign strategy.
He holds a BA in English from Dartmouth College.
Hong Kong, 20-21 January
Singapore, 5-6 March
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT