Chief Marketing Officer
Melbourne IT Digital Brand Services
Tim Callan is chief marketing officer of Melbourne IT Digital Brand Services (DBS), which helps 3,500+ clients, including some of the world's top brands, minimize risk and make smarter decisions in managing their online presence. Tim is a former board member of the Online Trust Alliance and once owned his own marketing consultancy.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.