Chief Marketing Officer
Melbourne IT Digital Brand Services
Tim Callan is chief marketing officer of Melbourne IT Digital Brand Services (DBS), which helps 3,500+ clients, including some of the world's top brands, minimize risk and make smarter decisions in managing their online presence. Tim is a former board member of the Online Trust Alliance and once owned his own marketing consultancy.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT