Eugene Becker

Eugene Becker

Vice President, Analytics

Xaxis

Eugene Becker is VP, analytics for Xaxis. Eugene leads the development and deployment of the data management platform and analytics suite on a global basis. He is responsible for creating insight applications that link disparate data and empower Xaxis clients to realize break-through efficiencies.

Prior to joining Xaxis, Eugene held a similar role as the director of analytics for the Media Innovation Group (MIG), a WPP company. He was responsible for creating new applications based on user-level data and managing day-to-day analytics operations and strategy for the MIG.

Earlier, Eugene was senior vice president of analytics at McCann Worldgroup where he drove innovation in digital analytics and built scalable platforms for data visualization and cross-channel optimization. His experience spans strategy consulting, database marketing, market research, and advanced analytics, serving a roster of blue chip clients including Pfizer, Intel, Exxon, Sprint, and Diageo.

Eugene has a B.A. and M.A. in economics from Northwestern University where he specialized in regulatory economics, econometric analysis, and game theory.

RECENT ARTICLES BY EUGENE BECKER

How to Select a Bulletproof Data Management Platform

Jan 31, 2012 - A shopping guide for a DMP. Comments

Audience Buying 101

Oct 3, 2011 - Three factors that will determine success or failure in the audience-buying game. Comments

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