Matt Jessell

Matt Jessell

Director, Ad Sales Operations

Federated Media Publishing

Matt Jessell currently serves as director of ad sales operations at Federated Media Publishing in San Francisco. Matt, a founding member of the company since 2006, has worked to develop and implement award-winning programs for Fortune 500 brands including Intel, BMW, Dell, Clorox, Toyota, and American Express as well as build the Strategic Programs and Ad Sales Operations business units. Prior to FM, Matt held various, key positions in operations, and sales and marketing at Wired Magazine and Conde Nast. He graduated from the University of Montana with a dual emphasis on management and marketing.

RECENT ARTICLES BY MATT JESSELL

On Developing and Operating Content Marketing Platforms

May 14, 2012 - Twelve ways to successfully execute content marketing strategies. Comments

The Art and Science of Managing Digital Marketing Programs

Jan 25, 2012 - Five best practices for executing best-in-class digital marketing programs. Comments

How to Effectively Scale: 5 Steps From an Insider's Perspective

Oct 12, 2011 - Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Comments

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