Todd Drake

Todd Drake

Vice President, Technology

Organic

As vice president of technology for Organic, Todd enhances Organic's technology delivery capabilities and develops leading-edge concepts and solutions that support diverse client needs. With deep expertise rooted in over 20 years of technology experience and a passion for reframing tough problems and building new models of action, Todd has helped leading brands successfully leverage new technologies.

Prior to joining Organic, Todd was a director at SapientNitro where he provided technical and client leadership to a portfolio of global CPG, non-profit, and financial clients. During his tenure at SapientNitro, he worked with clients on long- and short-term technical strategy, and mentored and managed end-of-delivery activities such as load testing and quality control. Previously, Todd was a director of engineering at Grow Network/McGraw-Hill and senior technology director at Avenue A-Razorfish.

Todd received his B.S. in Computer Science from Massachusetts Institute of Technology.

RECENT ARTICLES BY TODD DRAKE

No Silver Bullet, Chapter 57

Mar 28, 2012 - Responsive is the new black. Comments

Responsive Design, Nimble Architecture

Feb 1, 2012 - Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content. Comments

The Loyal Opposition

Nov 9, 2011 - Getting the most out of IT involves more conversation than documents. Here are five ways that marketing and IT departments can better work together. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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