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Nick Cifuentes

Nick Cifuentes

Global Social Media Director

Ancestry.com

Nick Cifuentes is the global social media director at Ancestry.com, the world's largest online resource for family history, with 2 million paying subscribers as of July 2012. An industry veteran, Nick has worked in digital media and marketing since 2004, functioning in strategy, copywriting, analytics, search, planning, online media, and social media. He is a frequent guest writer on various industry blogs, and publishes his own blogs as well, including one focusing on digital media, and another on his side passion, ultramarathon running.

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RECENT ARTICLES BY NICK CIFUENTES

social-branding

How to Measure Social Media - and Show Results to the C-Suite

Dec 19, 2012 - Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Comments

clickz-behavior-chart

Digital Influencers: Your No. 1 Brand Promoters

Nov 28, 2012 - Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for... Comments

influence

Understanding Digital Influence and How to Engage

Oct 26, 2012 - A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh... Comments

Tapping the Power of Brand Advocates

Jun 13, 2012 - Ten ways brand marketers can understand the habits and interests of brand advocates. Comments

Open Up New Doors With Facebook's Open Graph

Jun 4, 2012 - Is Facebook's Open Graph the key to engagements? Comments

How to Develop a Global Social Media Strategy

May 14, 2012 - Businesses must balance global-local efforts. Comments

Social Customer Service: Best Practices

Apr 16, 2012 - The next time you ignore a tweet or Facebook comment you might regret it. Comments

Measuring Social Media Success in 2012

Mar 21, 2012 - And three goals for increasing social measurement this year. Comments

Engagements > Fans

Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments

6 Steps to Choosing Social Technologies

Feb 10, 2012 - You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision. Comments

Understanding the Importance of Social Media ROI

Jan 27, 2012 - Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Comments

Corporate Social Media Strategy

Nov 28, 2011 - Managing social within a business framework. Comments

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments

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