Nick Cifuentes

Nick Cifuentes

Global Social Media Director

Ancestry.com

Nick Cifuentes is the global social media director at Ancestry.com, the world's largest online resource for family history, with 2 million paying subscribers as of July 2012. An industry veteran, Nick has worked in digital media and marketing since 2004, functioning in strategy, copywriting, analytics, search, planning, online media, and social media. He is a frequent guest writer on various industry blogs, and publishes his own blogs as well, including one focusing on digital media, and another on his side passion, ultramarathon running.

Profile

RECENT ARTICLES BY NICK CIFUENTES

social-branding

How to Measure Social Media - and Show Results to the C-Suite

Dec 19, 2012 - Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Comments

clickz-behavior-chart

Digital Influencers: Your No. 1 Brand Promoters

Nov 28, 2012 - Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for... Comments

influence

Understanding Digital Influence and How to Engage

Oct 26, 2012 - A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh... Comments

Tapping the Power of Brand Advocates

Jun 13, 2012 - Ten ways brand marketers can understand the habits and interests of brand advocates. Comments

Open Up New Doors With Facebook's Open Graph

Jun 4, 2012 - Is Facebook's Open Graph the key to engagements? Comments

How to Develop a Global Social Media Strategy

May 14, 2012 - Businesses must balance global-local efforts. Comments

Social Customer Service: Best Practices

Apr 16, 2012 - The next time you ignore a tweet or Facebook comment you might regret it. Comments

Measuring Social Media Success in 2012

Mar 21, 2012 - And three goals for increasing social measurement this year. Comments

Engagements > Fans

Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments

6 Steps to Choosing Social Technologies

Feb 10, 2012 - You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision. Comments

Understanding the Importance of Social Media ROI

Jan 27, 2012 - Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Comments

Corporate Social Media Strategy

Nov 28, 2011 - Managing social within a business framework. Comments

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...