Paul Schoknecht

Paul Schoknecht

Senior Partner Digital Experience Director

JWT Atlanta

As digital experience director at JWT Atlanta, Paul drives digital strategy and user experience for clients including U.S. Marine Corps, FEMA, Shell, Jiffy Lube, Transamerica, and U.S. Virgin Islands across the digital spectrum of web, mobile, social, gaming, and media. His passion for the space and his ability to translate current trends into marketing applications helps the brands that he works with stay at the forefront of innovation. His team leads the digital activation process across all clients from inception through the creative execution process to reporting.

Paul is a Chicago native who has led JWT's digital efforts in Los Angeles, San Francisco, and Atlanta. Prior to joining JWT he worked with several leading agencies in Southern California where he led digital initiatives for clients including Anheuser-Busch, Sony Pictures, Electronic Arts, Nintendo, Sprint/Nextel, and Symantec.

Paul currently lives in Atlanta with his wife and two daughters.

RECENT ARTICLES BY PAUL SCHOKNECHT

mobile-commerce-amazon

The Mobile vs. Web Economy

Oct 19, 2012 - How will publishers and ad-supported companies adjust? Comments

facebook-homepage

Will the Next Facebook Begin on a Mobile Platform?

Sep 21, 2012 - Do Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Comments

Go Ahead, Take Away My Phone

Jul 27, 2012 - What I learned from an experiment of not using a phone or tablet device for several days. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Brands Must Develop Content Creation Mindsets

Jun 1, 2012 - Content is the fuel we all need to engage our target audiences. Comments

Most Companies Should Stop Spending Money on Mobile Advertising

May 7, 2012 - Why should a consumer keep your application on their phone? Comments

Will Social Discovery Apps Lead to Meaningful Relationships?

Apr 9, 2012 - How does this new breed of social media discovery apps factor into our online relationships? Comments

Can Location-Based Social Networks Reach the Masses?

Mar 9, 2012 - There are many challenges for location-based services, but there are also great opportunities. Comments

5 Factors of Mobile Application Success

Feb 10, 2012 - Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding. Comments

Engagement of Your Most Valuable Customers

Jan 18, 2012 - What is your priority: the mobile web or an app? New research may change your approach. Comments

The Intimacy of Mobile

Dec 16, 2011 - How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate? Comments

Mobile and Our Hyper-Curated Existence

Nov 18, 2011 - What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers? Comments

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