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Paul Schoknecht

Paul Schoknecht

Senior Partner Digital Experience Director

JWT Atlanta

As digital experience director at JWT Atlanta, Paul drives digital strategy and user experience for clients including U.S. Marine Corps, FEMA, Shell, Jiffy Lube, Transamerica, and U.S. Virgin Islands across the digital spectrum of web, mobile, social, gaming, and media. His passion for the space and his ability to translate current trends into marketing applications helps the brands that he works with stay at the forefront of innovation. His team leads the digital activation process across all clients from inception through the creative execution process to reporting.

Paul is a Chicago native who has led JWT's digital efforts in Los Angeles, San Francisco, and Atlanta. Prior to joining JWT he worked with several leading agencies in Southern California where he led digital initiatives for clients including Anheuser-Busch, Sony Pictures, Electronic Arts, Nintendo, Sprint/Nextel, and Symantec.

Paul currently lives in Atlanta with his wife and two daughters.

RECENT ARTICLES BY PAUL SCHOKNECHT

Most Companies Should Stop Spending Money on Mobile Advertising

Why should a consumer keep your application on their phone? May 7, 2012

Will Social Discovery Apps Lead to Meaningful Relationships?

How does this new breed of social media discovery apps factor into our online relationships? April 9, 2012

Can Location-Based Social Networks Reach the Masses?

There are many challenges for location-based services, but there are also great opportunities. March 9, 2012

5 Factors of Mobile Application Success

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding. February 10, 2012

Engagement of Your Most Valuable Customers

What is your priority: the mobile web or an app? New research may change your approach. January 18, 2012

The Intimacy of Mobile

How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate? December 16, 2011

Mobile and Our Hyper-Curated Existence

What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers? November 18, 2011

SES Toronto
SES Toronto

June 11-13, 2012

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SES San Francisco

August 13-17, 2012

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SES Hong Kong

September 10-12, 2012

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SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

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