Rob Young

Rob is an equal-opportunity fanboy of anything technologically impressive; search engines, HTML 5, and cloud software are just a few worthy objects of his affection. His work as a webmaster (since 2002), in the web development industry (since 2005), as an SEO specialist (since 2008), and as a dedicated writer in the internet technologies field (since 2009) have given him a rounded perspective on the workings of the web. Rob still uses command prompt, hard-codes in notepad, and his favorite TV show is Firefly.

RECENT ARTICLES BY ROB YOUNG

Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

Nov 29, 2011 - Google's not the only one to have drawn scrutiny for fake mortgage programs. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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