Pushkar Sane

Pushkar Sane

Co-founder and CEO, Convergination Ventures

Pushkar Sane is co-founder and CEO of Convergination Ventures - a firm focused on driving growth plus innovation through convergence and imagination. In order to keep Convergination ahead of the market he spends quality time thinking about future of content and media, impact of digitization on human life and businesses, shape of technology and most importantly human aspirations and pain points. He expresses his observations and inspirations through his blog, monthly ClickZ Asia column, articles, LinkedIn updates, and tweets. Prior to founding Convergination, Pushkar worked in technology, advertising, and media for over 14 years focusing on strategy, account management, digital, CRM, data, analytics, technology and media. He gained valuable business understanding by virtue of working with clients from diverse industry sections (IT, electronics, auto, CPG, F&B, travel, and financial services), world-class brands (General Motors, Samsung, Intel, P&G, Cartier, Diageo, Emirates, Hong Kong Tourism, UBS, Tata Motors, Amul), and geographies (Asia Pacific countries). Most recently he was chief digital officer and global head of social marketing at Starcom MediaVest Group. Previously he worked for Euro RSCG Worldwide in Hong Kong, DRAFTFCB in Hong Kong and India, and Mandar Electronic Systems and Software in India. He holds a B.S. in physics, a post graduate diploma in computer applications from MS University of Baroda in India, and a post graduate diploma in advertising and communications management from NMIMS Mumbai in India.




Focus on Small Data to Succeed in Big Data Chaos

Mar 26, 2013 - Big data in social marketing is misplaced. Here's why. Comments


Go Back to Basics or Continue to Be Irrelevant

Oct 9, 2012 - In our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Comments


Future of TV

May 8, 2012 - To be born again, TV must die first. Comments


Digesting Digital Data

Mar 12, 2012 - Because capturing, processing, and interpreting data costs money, consider these approaches that help marketers maximize data for their businesses. Comments


2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

Jan 6, 2012 - Three key trends in Asia Pacific this year. Comments

From Asia With Love

Dec 7, 2011 - Dear Global CMO: Do you really want to connect and build a long-term relationship? I just want to ask you these four simple questions. Comments


'Likes' Through Incentives

Oct 19, 2011 - Is the method of brands offering incentives to spike 'likes' and fans on social platforms sustainable? Using Surf Excel as an example, I'll show why... Comments

Who Owns Social?

Sep 14, 2011 - Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Comments


Demystifying ROI

Aug 10, 2011 - Consider these 4 factors if you want great ROI from digital. Comments


Are You In Love or Just Doing a Trade?

Jul 13, 2011 - Brand managers should stop calculating ROI for social. Comments



May 27, 2011 - Social platforms will become unsocial if they don't start clamping down on spam. Comments


Emergence of Connected Viewing

Apr 13, 2011 - Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Comments


Digitisation of Life

Mar 3, 2011 - Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Comments


Case for Digital Specialists

Jan 27, 2011 - Five success factors for a true digital specialist. Comments


Relevance of 'Frequency'?

Dec 30, 2010 - In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Comments


Understanding Path to Purchase: Art of Landing Consumers

Dec 29, 2010 - Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Comments


Shifts in Expectations, Experiences, and Anxieties

Dec 20, 2010 - Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to... Comments


Treat Your 'Fans' With Respect

Nov 10, 2010 - Marketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship. Comments

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