Matt Harty

Matt Harty

General Manager, Asia Pacific

Accuen

Originally from Australia, Matt has lived in Asia for over 20 years. He started in the Internet in 1997 as the co-founder and employee No. 1 for SpaceAsia Media, the first Pan-Asian ad network founded in Asia. SpaceAsia sold in 2000 to Engage Inc. (CMGi) with Matt staying on after the sale. In 2003, he founded Activ8 Worldwide as a JV with Outblaze Ltd, which handled global media sales for Mail.com, Sanrio Digital (Hello Kitty), the Opera browser, plus a number of other leading brands. After the sale of Activ8's primary assets, Matt took a board director's seat on the Malaysia listed Oriented Media Group Berhad. In 2009, he took a position at News Corporation's FOX Networks as VP, Asia Pacific and Middle East. He is now general manager at Accuen, part of Annalect, Omnicom Media Group's business unit to lead the trading desk in Asia. Connect with Matt on Google+.

RECENT ARTICLES BY MATT HARTY

customerdata

Data Targeting in Markets Without Third-Party Data

Apr 23, 2014 - Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are... Comments

cpcfeatured

Are Banner Clicks the Devil?

Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments

rtb

RTB Trends in 2013 [Video]

Jan 8, 2013 - Online video and multi-screen will be big this year. Comments

The New Age of Data Marketing

May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments

data-stream

2012 Trends: Data, RTB, and DSPs [Video]

Jan 3, 2012 - Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Comments

5 Reasons Why RTB Is Not About Price

Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments

audience-targeting

Audience, Context, and Semantics

Sep 20, 2011 - Consider these approaches to audience targeting. Comments

databaseasia

Is Asia Ready for the Coming Data Revolution?

Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments

googleasia

Google's Display Dominance

Jun 21, 2011 - With Google confirming ownership of AdMeld, what does it mean for the display market? Comments

tarnishedcrown

Content Is Not King

May 16, 2011 - With the rise of the trading desk, online display companies view the audience as king. Here's why. Comments

spiderrobot

Marketing Landing Pages to Non-Humans

Apr 15, 2011 - Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance. Comments

trinity1

The Trinity of Online Media

Mar 15, 2011 - Here's why search, display, and social media are critical to the success of your online campaign. Comments

fijifeatured

The Relationship Between Awareness and Banner Impressions

Jan 25, 2011 - Tourism Fiji's case study showed banner ad effectiveness on brand awareness. Comments

ctr

The Ugly Truth About Click-Through Rate

Dec 23, 2010 - Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never... Comments

bouncerate

Marketers, What You Don't Know About Bounce Rates May Hurt You

Nov 16, 2010 - Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Comments

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