Chief Strategy Officer
Michael Heffring is chief strategy officer of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. A published author, Heffring holds three advanced degrees in business, marketing, and sociology, and served as a tenured business professor for over a decade. He has used this academic background to power strategic roles at a range of marketing-focused enterprise companies and startups. Founded in 2009, Expion is privately-held and based in Raleigh, NC.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.