Chief Strategy Officer
Michael Heffring is chief strategy officer of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. A published author, Heffring holds three advanced degrees in business, marketing, and sociology, and served as a tenured business professor for over a decade. He has used this academic background to power strategic roles at a range of marketing-focused enterprise companies and startups. Founded in 2009, Expion is privately-held and based in Raleigh, NC.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.