Michael Heffring

Michael Heffring

Chief Strategy Officer

Expion

Michael Heffring is chief strategy officer of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. A published author, Heffring holds three advanced degrees in business, marketing, and sociology, and served as a tenured business professor for over a decade. He has used this academic background to power strategic roles at a range of marketing-focused enterprise companies and startups. Founded in 2009, Expion is privately-held and based in Raleigh, NC.

RECENT ARTICLES BY MICHAEL HEFFRING

6 Reasons Why 'Less Is More' Will Be the Social Marketing Mantra in 2012

Dec 20, 2011 - Even as marketers become smarter about using social marketing, consumers will continue to get more elusive. Comments

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