Colin McShane

Colin McShane

Senior Strategist

Zeta Interactive

Colin McShane, senior strategist at Zeta Interactive has held marketing and client services positions in both entertainment and online marketing companies since 2002. Currently designing and running the Online Marketing strategies for a number of clients, Colin maintains a strong focus on ROI while providing a low CPA across verticals. Colin's close attention to detail and focus on building strong relationships with his clients continues to be his core competency.

RECENT ARTICLES BY COLIN MCSHANE

Digital Manners and Online Professionalism

Dec 21, 2011 - Can you imagine the work we could get done if we all communicated with a tad more finesse? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...