Colin McShane, senior strategist at Zeta Interactive has held marketing and client services positions in both entertainment and online marketing companies since 2002. Currently designing and running the Online Marketing strategies for a number of clients, Colin maintains a strong focus on ROI while providing a low CPA across verticals. Colin's close attention to detail and focus on building strong relationships with his clients continues to be his core competency.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.