Colin McShane, senior strategist at Zeta Interactive has held marketing and client services positions in both entertainment and online marketing companies since 2002. Currently designing and running the Online Marketing strategies for a number of clients, Colin maintains a strong focus on ROI while providing a low CPA across verticals. Colin's close attention to detail and focus on building strong relationships with his clients continues to be his core competency.
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Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014