Andy  Chang

Andy Chang

CEO

i-Influence

Andy started his digital marketing career as an interactive designer in 1996. Later he spent 10 years with MRM Worldwide in various roles and countries including web producer in Los Angeles, Asia Pacific data and analytics account director in Hong Kong, and director of operations in Shanghai. He was most recently general manager of MRM's Hong Kong office. In 2010 he founded I-Influence to help marketers more effectively leverage social media to grow their online influence, and to increase brand loyalty and advocacy. As CEO of I-Influence, he leads an innovative team in developing marketing technologies at the convergence of social media, customer analytics, CRM, and mobile. A native of Taiwan, Andy has lived half of his life in the U.S. and the other half in Asia.

RECENT ARTICLES BY ANDY CHANG

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Building Mobile Communities That Boost Brand Loyalty

Oct 25, 2012 - Should your brand invest in building a mobile community? Consider these factors. Comments

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Future Mobile Features to Shift Time From Stores to Mobile

Sep 3, 2012 - It's time for apps to think inside the stores rather than just getting people there. Consider these approaches. Comments

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Winning the Last Inch

Jul 9, 2012 - The future of mobile advertising is not looking like advertising. Here's why. Comments

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The Next Big Thing in Local Mobile Marketing

May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments

What's Next for Social CRM?

Mar 8, 2012 - Consider incorporating these three opportunities into your brand's future social CRM roadmap. Comments

The Future Is Free*

Jan 10, 2012 - Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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