Chris Kane is an account strategist at Turn where he is responsible for designing and managing display campaigns on behalf of online advertisers. In this role, Chris works with leading advertisers and agencies to develop custom techniques for accessing biddable display inventory. He specializes in bidding logic, audience development, and frequency management.
Prior to joining Turn, Chris worked in the media and technology practice at Oliver Wyman, a global consulting firm. At Oliver Wyman, Chris worked with content owners and distributors in the U.S. and Europe to launch new digital business models. Chris holds a bachelor of engineering and master of engineering management degree from Dartmouth College.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014