Chris Kane is an account strategist at Turn where he is responsible for designing and managing display campaigns on behalf of online advertisers. In this role, Chris works with leading advertisers and agencies to develop custom techniques for accessing biddable display inventory. He specializes in bidding logic, audience development, and frequency management.
Prior to joining Turn, Chris worked in the media and technology practice at Oliver Wyman, a global consulting firm. At Oliver Wyman, Chris worked with content owners and distributors in the U.S. and Europe to launch new digital business models. Chris holds a bachelor of engineering and master of engineering management degree from Dartmouth College.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT