Mael Bredeche is a campaign strategist at Turn where he is responsible for designing and optimizing online advertising campaigns. Mael works with leading agencies and brands in implementing campaign strategy to improve scale and performance. He focuses on the development and implementation of optimization strategies and analytical techniques.
Prior to joining Turn, Mael worked in management consulting. Mael holds a bachelor of engineering degree from Columbia University.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT