Mael Bredeche is a campaign strategist at Turn where he is responsible for designing and optimizing online advertising campaigns. Mael works with leading agencies and brands in implementing campaign strategy to improve scale and performance. He focuses on the development and implementation of optimization strategies and analytical techniques.
Prior to joining Turn, Mael worked in management consulting. Mael holds a bachelor of engineering degree from Columbia University.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.