Mael Bredeche is a campaign strategist at Turn where he is responsible for designing and optimizing online advertising campaigns. Mael works with leading agencies and brands in implementing campaign strategy to improve scale and performance. He focuses on the development and implementation of optimization strategies and analytical techniques.
Prior to joining Turn, Mael worked in management consulting. Mael holds a bachelor of engineering degree from Columbia University.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT