Joe Laszlo

Joe Laszlo

Senior Director

IAB Mobile Marketing Center of Excellence

As the senior director of the Interactive Advertising Bureau's Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the center's mission of growing the mobile interactive industry. Joe manages many of the IAB's mobile standardization, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB's Mobile Committee and Tablet Committee.

Joe served as the IAB's director of research from 2007 through 2010, also managing the IAB's Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including: writing buyer's guides to mobile and tablet advertising; standardizing mobile rich media advertising; and working with the Mobile Marketing Association and MRC to establish guidelines for counting mobile web and in-app ad impressions.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

Joe holds an MA from the Fletcher School of Law and Diplomacy at Tufts and a BA from Columbia. He lives in Manhattan.



Truly Cross-Screen Creative: A Revolution Unfolds

Sep 30, 2015 - The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize... Comments


Our Smartphones, Ourselves

Jul 29, 2015 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves... Comments


A Portrait of American Mobile Video Viewing

Jul 2, 2015 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos... Comments

A dad working from home with his young son

Remembering Mobile Dads - and Not Just on Father’s Day

Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than... Comments


Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments


Mobile Marketing and the War on Bikes: An Unlikely Comparison

Mar 11, 2015 - Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in... Comments

A fleet management company car

Car of the Future Meets Ads of the Present

Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments


Mobile by the Numbers: Some Fresh Stats and Implications

Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers... Comments


Mobile Creative Standards: Keeping Up With the Phones-es

Sep 24, 2014 - As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Comments


Think Globally, Act Mobile-ly

Aug 27, 2014 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies... Comments


The Eyes Have It: Looking Ahead to Visual Web 2.0

Jul 30, 2014 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of... Comments


Apps and Mobile Web: The State of the Debate

May 7, 2014 - Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Comments


The Art of WHERE

Mar 12, 2014 - Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the... Comments


A Call to Marketers: Help Us Make Mobile Work

Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the... Comments

Lenovo K800 Intel Atom smartphone video

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

Pinkberry mobile ad campaign

The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations

Oct 23, 2013 - The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an... Comments


The Mobile Creative Moment

Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and... Comments


The Revolution Will Be Tablet-ized

Jul 3, 2013 - Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Comments


(Re)Defining Mobile

Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments


Counting Mobile Ads: Setting the Right Impression

Mar 13, 2013 - Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Comments


Crossing the Screens

Feb 13, 2013 - Media companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather... Comments

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