Merging of largest, smallest screens delivers exciting opportunities

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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The reality of virtual reality

More News The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Truly Cross-Screen Creative: A Revolution Unfolds

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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Our Smartphones, Ourselves

Our Smartphones, Ourselves

9y Joe Laszlo

Our Smartphones, Ourselves

Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...

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A Portrait of American Mobile Video Viewing

A Portrait of American Mobile Video Viewing

9y Joe Laszlo

A Portrait of American Mobile Video Viewing

IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...

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Remembering Mobile Dads - and Not Just on Father’s Day

Remembering Mobile Dads - and Not Just on Father’s Day

9y Joe Laszlo

Remembering Mobile Dads - and Not Just on Father’s...

Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...

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Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

9y Joe Laszlo

Is Mobile Redundant?: What We Learned at IAB’s Mob...

As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...

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Mobile Marketing and the War on Bikes: An Unlikely Comparison

Mobile Marketing and the War on Bikes: An Unlikely Comparison

9y Joe Laszlo

Mobile Marketing and the War on Bikes: An Unlikely...

Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...

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Car of the Future Meets Ads of the Present

Car of the Future Meets Ads of the Present

9y Joe Laszlo

Car of the Future Meets Ads of the Present

As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...

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Mobile by the Numbers: Some Fresh Stats and Implications

Mobile by the Numbers: Some Fresh Stats and Implications

9y Joe Laszlo

Mobile by the Numbers: Some Fresh Stats and Implic...

A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...

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Mobile Creative Standards: Keeping Up With the Phones-es

Mobile Creative Standards: Keeping Up With the Phones-es

10y Joe Laszlo

Mobile Creative Standards: Keeping Up With the Pho...

As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...

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Think Globally, Act Mobile-ly

Think Globally, Act Mobile-ly

10y Joe Laszlo

Think Globally, Act Mobile-ly

"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...

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The Eyes Have It: Looking Ahead to Visual Web 2.0

The Eyes Have It: Looking Ahead to Visual Web 2.0

10y Joe Laszlo

The Eyes Have It: Looking Ahead to Visual Web 2.0

The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...

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Apps and Mobile Web: The State of the Debate

Apps and Mobile Web: The State of the Debate

10y Joe Laszlo

Apps and Mobile Web: The State of the Debate

Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...

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The Art of WHERE

The Art of WHERE

10y Joe Laszlo

The Art of WHERE

Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...

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A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

10y Joe Laszlo

A Mobile Video Mission Statement: Enabling Scale,...

Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....

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The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations

The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations

10y Joe Laszlo

The Discrepancies Battle: Reporting From the Front...

The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...

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The Mobile Creative Moment

The Mobile Creative Moment

11y Joe Laszlo

The Mobile Creative Moment

Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...

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The Revolution Will Be Tablet-ized

The Revolution Will Be Tablet-ized

11y Joe Laszlo

The Revolution Will Be Tablet-ized

Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...

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(Re)Defining Mobile

(Re)Defining Mobile

11y Joe Laszlo

(Re)Defining Mobile

The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Read More...

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Counting Mobile Ads: Setting the Right Impression

Counting Mobile Ads: Setting the Right Impression

11y Joe Laszlo

Counting Mobile Ads: Setting the Right Impression

Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...

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Crossing the Screens

Crossing the Screens

11y Joe Laszlo

Crossing the Screens

Media companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather ...

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Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem

Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem

11y Joe Laszlo

Mobile Interaction Metrics: Addressing the 'Fat Fi...

It's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions. Read More...

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The Year of Mobile…Measurement

The Year of Mobile…Measurement

11y Joe Laszlo

The Year of Mobile…Measurement

Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...

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Responding to Responsive Design

Responding to Responsive Design

12y Joe Laszlo

Responding to Responsive Design

Rather than wishing for an unlikely device monopoly, mobile media needs technical solutions to help optimize content across devices. Read More...

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Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue

Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue

12y Joe Laszlo

Public Transportation: An Untapped (so to Speak) M...

Personal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a majo...

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