Joe Laszlo

Joe Laszlo

Senior Director

IAB Mobile Marketing Center of Excellence

As the senior director of the Interactive Advertising Bureau's Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the center's mission of growing the mobile interactive industry. Joe manages many of the IAB's mobile standardization, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB's Mobile Committee and Tablet Committee.

Joe served as the IAB's director of research from 2007 through 2010, also managing the IAB's Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including: writing buyer's guides to mobile and tablet advertising; standardizing mobile rich media advertising; and working with the Mobile Marketing Association and MRC to establish guidelines for counting mobile web and in-app ad impressions.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

Joe holds an MA from the Fletcher School of Law and Diplomacy at Tufts and a BA from Columbia. He lives in Manhattan.



The Art of WHERE

Mar 12, 2014 - Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the... Comments


A Call to Marketers: Help Us Make Mobile Work

Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the... Comments

Lenovo K800 Intel Atom smartphone video

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

Pinkberry mobile ad campaign

The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations

Oct 23, 2013 - The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an... Comments


The Mobile Creative Moment

Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and... Comments


The Revolution Will Be Tablet-ized

Jul 3, 2013 - Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Comments


(Re)Defining Mobile

Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments


Counting Mobile Ads: Setting the Right Impression

Mar 13, 2013 - Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Comments


Crossing the Screens

Feb 13, 2013 - Media companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather... Comments


Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem

Jan 16, 2013 - It's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions. Comments


The Year of Mobile…Measurement

Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere... Comments


Responding to Responsive Design

Sep 28, 2012 - Rather than wishing for an unlikely device monopoly, mobile media needs technical solutions to help optimize content across devices. Comments


Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue

Aug 3, 2012 - Personal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a major... Comments

Mobilizing the Web Should Be Brands' Top Priority

Jun 8, 2012 - Don't let a bad mobile web experience that prevents consumers from finding what they seek translate into sales lost. Comments

Think Globally, Act Mobile-ly

Apr 13, 2012 - Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting. Comments

Consumer Costs of Mobile Advertising

Feb 17, 2012 - Does 2012 portend a mobile ad apocalypse? Comments

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