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Anna Bager

Anna Bager

Vice President, General Manager

IAB Mobile Marketing Center of Excellence

Anna Bager is vice president and general manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson's Business Consulting unit. Earlier, she was research and consulting manager for IDC EMEA.

RECENT ARTICLES BY ANNA BAGER

mobile-video

Is 2013 the Year of Mobile Video?

Dec 19, 2012 - The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Comments

mobile-checkout

Merry Mobile Shopping

Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

Moms Get Smart About Smartphones for Back-to-School

Aug 31, 2012 - But will marketers make the grade? Comments

Mobile Gaming: How to Be Where Everyone Already Is

Jul 6, 2012 - How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Comments

The Era of the Passive Consumer Is Over

May 11, 2012 - The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior. Comments

Driving Mobile to Scale

Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments

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