Anna Bager

Anna Bager

Vice President, General Manager

IAB Mobile Marketing Center of Excellence

Anna Bager is vice president and general manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson's Business Consulting unit. Earlier, she was research and consulting manager for IDC EMEA.

RECENT ARTICLES BY ANNA BAGER

Mobile Targeting

The Old Adage Is True: It’s All About Location, Location, Location

Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location... Comments

live-performance-mobile

Live Entertainment Events Get Smart(phone)

Jun 4, 2014 - Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and... Comments

mobilemarketing

Don’t Ruin Good Strategy With Bad Creative

Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards... Comments

mobilemarketing

A Call to Marketers: Help Us Make Mobile Work

Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the... Comments

santa-claus-christmas

IAB Mobile Center's Multi-Screen Manifesto for 2014

Dec 18, 2013 - Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center... Comments

tracking-users

Mobile Cookies Don’t Necessarily Crumble

Nov 19, 2013 - The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land... Comments

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The Mobile Opportunity, From the Mouths of Marketers [Study]

Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments

man-using-mobile

How to Benefit From the Mobile Shift in Local Search

May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments

man-using-mobile

No Time to Waste: 6 Mobile Musts

Apr 10, 2013 - All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Comments

mobile-video

Is 2013 the Year of Mobile Video?

Dec 19, 2012 - The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Comments

mobile-checkout

Merry Mobile Shopping

Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

Moms Get Smart About Smartphones for Back-to-School

Aug 31, 2012 - But will marketers make the grade? Comments

Mobile Gaming: How to Be Where Everyone Already Is

Jul 6, 2012 - How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Comments

The Era of the Passive Consumer Is Over

May 11, 2012 - The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior. Comments

Driving Mobile to Scale

Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments

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