Anna Bager

Anna Bager

Senior Vice President, Mobile and Video

IAB Mobile Marketing Center of Excellence

Anna Bager, senior vice president, mobile and video, brings together two of the digital media and marketing industries' most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising, and media marketplace. The Digital Video Center focuses on tying together various IAB video activities - including Advanced TV, Digital Video, and the Digital Content Newfronts - providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson's Business Consulting unit. Earlier, she was research and consulting manager for IDC EMEA. Business Insider named Anna to the Most Important Women in Mobile Advertising in 2012, 2013, and 2014. And one of the 2014 top women in media by Folio Mag.



How to use mobile as a bridge between digital and physical

Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer... Comments


Mobile Advertising and Its Original Medium

Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising... Comments

Photo of a TV remote control

Signs Point to a New 'New Normal' for TV Viewing

May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments


Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments

mobile usability

Users Want a Seamless and Convenient Web Experience

Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments


The Last Mobile Holiday?

Dec 19, 2014 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be... Comments


Are Beacons Going to Make the Holidays Brighter?

Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy... Comments

Mobile Targeting

The Old Adage Is True: It’s All About Location, Location, Location

Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location... Comments


Live Entertainment Events Get Smart(phone)

Jun 4, 2014 - Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and... Comments


Don’t Ruin Good Strategy With Bad Creative

Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards... Comments


A Call to Marketers: Help Us Make Mobile Work

Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the... Comments


IAB Mobile Center's Multi-Screen Manifesto for 2014

Dec 18, 2013 - Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center... Comments


Mobile Cookies Don’t Necessarily Crumble

Nov 19, 2013 - The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land... Comments


The Mobile Opportunity, From the Mouths of Marketers [Study]

Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments


How to Benefit From the Mobile Shift in Local Search

May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments


No Time to Waste: 6 Mobile Musts

Apr 10, 2013 - All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Comments


Is 2013 the Year of Mobile Video?

Dec 19, 2012 - The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Comments


Merry Mobile Shopping

Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

Moms Get Smart About Smartphones for Back-to-School

Aug 31, 2012 - But will marketers make the grade? Comments

Mobile Gaming: How to Be Where Everyone Already Is

Jul 6, 2012 - How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Comments

The Era of the Passive Consumer Is Over

May 11, 2012 - The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior. Comments

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