Marketing News & Expert Advice
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Anna Bager is vice president and general manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson's Business Consulting unit. Earlier, she was research and consulting manager for IDC EMEA.
RECENT ARTICLES BY ANNA BAGER
The Mobile Opportunity, From the Mouths of Marketers [Study]
Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments
How to Benefit From the Mobile Shift in Local Search
May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments
No Time to Waste: 6 Mobile Musts
Apr 10, 2013 - All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Comments
Is 2013 the Year of Mobile Video?
Dec 19, 2012 - The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Comments
Merry Mobile Shopping
Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments
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