Director, Digital Futures Group
Will Reese is a Ph.D. cultural anthropologist who leads the White Horse Digital Futures Group in Portland, OR. White Horse is a web marketing and strategy firm; its Digital Futures Group is an insights team that evaluates the human relevance of emerging technologies (especially mobile) to create compelling new digital experiences.
An expert on human cognition, motivation, and behavior, he has helped design a huge array of products and services, from devices for robotic surgery to household goods and home appliances; from smartphones to trains stations; from games to retail environments - and much in between.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT