Director, Digital Futures Group
Will Reese is a Ph.D. cultural anthropologist who leads the White Horse Digital Futures Group in Portland, OR. White Horse is a web marketing and strategy firm; its Digital Futures Group is an insights team that evaluates the human relevance of emerging technologies (especially mobile) to create compelling new digital experiences.
An expert on human cognition, motivation, and behavior, he has helped design a huge array of products and services, from devices for robotic surgery to household goods and home appliances; from smartphones to trains stations; from games to retail environments - and much in between.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.