Larry  Allen

Larry Allen

SVP, Business Development


Larry Allen is SVP, Global Platform Sales for Xaxis. He has responsibility for overseeing solutions for publishers including Xaxis for Publishers, Xaxis Exchange, and Xaxis Marketplace globally.

Larry has extensive experience in digital media, marketing, and business strategy unmatched by most standards. Prior to joining 24/7 Media (which merged with Xaxis in 2014), he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.

Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs, and industry conferences.

A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in Xaxis' headquarters in New York City.

Follow him on Twitter at @lawrenceallen2.




Are All Screens Created Equal?

Sep 25, 2015 - Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity... Comments


TV Isn’t Dead - It's Evolving and Evolving Quickly

Aug 31, 2015 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy... Comments


Standards Launch Our Rockets

Jul 27, 2015 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Comments


The Moving Middle

Jul 7, 2015 - As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher... Comments


The Battle for the Living Room Begins

Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu... Comments


Viewablity Could Help Bring Buyers and Sellers Together

May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of... Comments


What Was Remnant Is Now Premium

Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Image showing connected online digital world

Interconnectedness and the Future of Media Buying

Mar 9, 2015 - Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing... Comments


Programmatic Inventory Isn't Black or White

Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments


The Next Step for Big Data

Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared... Comments

Robot office worker

Tectonic Shift - When Robots Attack

Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers... Comments


Cleaning Up the Ad Clutter

Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments


Evolving Mobile and Connected TV Inventory

Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

magnifying glass

Viewability Counts In Europe

Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there... Comments


Compounding Challenges for the Digital Publisher

Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing... Comments


Connected TV: The Death of Online Video or the Future of TV?

Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them... Comments


The Impact of Going Direct

Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit... Comments


Is Technology Killing TV or Making It Even Better for Brands?

Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments


Programmatic Is as Programmatic Does

May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments


Data - Action or Insight?

Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments


Programmatic Selling Advice

Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...