Larry Allen

Larry Allen is SVP, business development, Real Media Group, a division of 24/7 Media, a WPP company. He has responsibility for overseeing solutions for publishers across various 24/7 Media business lines.

Larry has extensive experience in digital media, marketing and business strategy unmatched by most standards. Prior to joining 24/7 Media, he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.

Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs and industry conferences.

A graduate of Clarion University of Pennsylvania, with a degree in business management, Larry is based in 24/7 Media’s headquarters in New York, NY.

The views expressed in Larry's columns reflect the views of the author alone, and do not necessarily reflect the views of 24/7 Media, its affiliates, subsidiaries, or its parent company, WPP.

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