Larry  Allen

Larry Allen

SVP, Global Platform Sales

Xaxis

Larry Allen is SVP, Global Platform Sales for Xaxis. He has responsibility for overseeing solutions for publishers including Xaxis for Publishers, Xaxis Exchange, and Xaxis Marketplace globally.

Larry has extensive experience in digital media, marketing, and business strategy unmatched by most standards. Prior to joining 24/7 Media (which merged with Xaxis in 2014), he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.

Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs, and industry conferences.

A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in Xaxis' headquarters in New York City.

Follow him on Twitter at @lawrenceallen2.

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RECENT ARTICLES BY LARRY ALLEN

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Programmatic Inventory Isn't Black or White

Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments

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The Next Step for Big Data

Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared... Comments

Robot office worker

Tectonic Shift - When Robots Attack

Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers... Comments

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Cleaning Up the Ad Clutter

Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

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Evolving Mobile and Connected TV Inventory

Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

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Viewability Counts In Europe

Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there... Comments

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Compounding Challenges for the Digital Publisher

Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing... Comments

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Connected TV: The Death of Online Video or the Future of TV?

Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them... Comments

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The Impact of Going Direct

Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit... Comments

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Is Technology Killing TV or Making It Even Better for Brands?

Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

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Programmatic Is as Programmatic Does

May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

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Data - Action or Insight?

Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

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Programmatic Selling Advice

Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here... Comments

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What Does Programmatic Mean?

Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity... Comments

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A Digital Resolution for 2014: Break Bad Habits in Ad Tech

Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

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5 Publisher Tips to Stuff Your Stocking with New Revenues

Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate... Comments

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Dissecting Buzzwords: What Does Programmatic Mean to You?

Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the... Comments

A silver toy robotic dog

End the Ad Bot Madness!

Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

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How to Get the Most Out of Industry Events

Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

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The True Value of Media

Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to... Comments

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The Importance of CPM in Yield

Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually... Comments

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