Larry  Allen

Larry Allen

SVP, Global Platform Sales

Xaxis

Larry Allen is SVP, Global Platform Sales for Xaxis. He has responsibility for overseeing solutions for publishers including Xaxis for Publishers, Xaxis Exchange, and Xaxis Marketplace globally.

Larry has extensive experience in digital media, marketing, and business strategy unmatched by most standards. Prior to joining 24/7 Media (which merged with Xaxis in 2014), he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.

Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs, and industry conferences.

A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in Xaxis' headquarters in New York City.

Follow him on Twitter at @lawrenceallen2.

Profile

RECENT ARTICLES BY LARRY ALLEN

big-data-action

Data - Action or Insight?

Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

automation-shutterstock-87320653

Programmatic Selling Advice

Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here... Comments

digital-advertising

What Does Programmatic Mean?

Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity... Comments

shutterstock-146486498

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

Microsoft employee holding up Christmas stocking

5 Publisher Tips to Stuff Your Stocking with New Revenues

Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate... Comments

shutterstock-151042010

Dissecting Buzzwords: What Does Programmatic Mean to You?

Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the... Comments

A silver toy robotic dog

End the Ad Bot Madness!

Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

dmexco

How to Get the Most Out of Industry Events

Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

paid-shared-earned-owned-media

The True Value of Media

Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to... Comments

cpm

The Importance of CPM in Yield

Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually... Comments

overly-connected

Social Advertising: Worth a Thousand Words

Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands... Comments

manyscreens

Ad-ID for a Cross-Screen World

Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

quality-assurance

Define Premium

May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

lostspace

Lost in Space?

Apr 8, 2013 - Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges... Comments

big-data

Who Needs Big Data?

Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that... Comments

bad-email

Dazed and Confused

Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

human-brain

New Year, New Thinking

Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

clicks

Moving Away From Clicks

Dec 17, 2012 - It's time to focus on metrics that matter. Comments

sales-gimmick

Who Needs to See Ads Anyway?

Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments

team

People Power: Automation Isn't Everything

Oct 22, 2012 - Don't lose sight of the power of the conversation. Comments

waldo

Find Your Waldo

Sep 24, 2012 - What you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Comments

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