RECENT ARTICLES BY LARRY ALLEN

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Viewability Counts In Europe

Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there... Comments

digital-publishing

Compounding Challenges for the Digital Publisher

Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing... Comments

tvshopper

Connected TV: The Death of Online Video or the Future of TV?

Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them... Comments

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The Impact of Going Direct

Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit... Comments

tv-everywhere

Is Technology Killing TV or Making It Even Better for Brands?

Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

programmatic

Programmatic Is as Programmatic Does

May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

big-data-action

Data - Action or Insight?

Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

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Programmatic Selling Advice

Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here... Comments

digital-advertising

What Does Programmatic Mean?

Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity... Comments

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A Digital Resolution for 2014: Break Bad Habits in Ad Tech

Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

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5 Publisher Tips to Stuff Your Stocking with New Revenues

Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate... Comments

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Dissecting Buzzwords: What Does Programmatic Mean to You?

Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the... Comments

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End the Ad Bot Madness!

Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

dmexco

How to Get the Most Out of Industry Events

Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

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The True Value of Media

Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to... Comments

cpm

The Importance of CPM in Yield

Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually... Comments

overly-connected

Social Advertising: Worth a Thousand Words

Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands... Comments

manyscreens

Ad-ID for a Cross-Screen World

Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

quality-assurance

Define Premium

May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

lostspace

Lost in Space?

Apr 8, 2013 - Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges... Comments

big-data

Who Needs Big Data?

Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that... Comments

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