Marketing News & Expert Advice
Nov 18, 2013 -
Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the...
Oct 21, 2013 -
Who is to blame for the proliferation of bots? There are no innocents in this game.
Sep 27, 2013 -
A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.
Aug 26, 2013 -
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to...
Jul 29, 2013 -
In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually...
Jul 1, 2013 -
Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands...
Jun 3, 2013 -
This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers.
May 6, 2013 -
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
Apr 8, 2013 -
Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges...
Mar 11, 2013 -
Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that...
Feb 11, 2013 -
How do we as marketers, buyers, and sellers deal with the pressures of mountains of data?
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
Dec 17, 2012 -
It's time to focus on metrics that matter.
Nov 19, 2012 -
The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions.
Oct 22, 2012 -
Don't lose sight of the power of the conversation.
Sep 24, 2012 -
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
Aug 27, 2012 -
Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits.
Jul 17, 2012 -
By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process.
Jun 19, 2012 -
How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats?
Apr 24, 2012 -
Can consolidated management of your digital programs drive efficiency, renewals, and happier clients?
Mar 27, 2012 -
Why taking a holistic approach to inventory optimization will pay back big dividends.
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