Krista Neher

Krista Neher

CEO

Boot Camp Digital

Krista Neher is the author of the bestselling Social Media Field Guide, an international speaker, and currently CEO of Boot Camp Digital, which is a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer, creating one of the first successful corporate Twitter strategies and corporate blogs - long before "social media" was even a recognized term. After spending nearly six years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the vice president of marketing at an Internet start-up.

Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista also works with a variety of educational institutions on their social media programs and is currently working on a textbook on social media marketing.

Profile

RECENT ARTICLES BY KRISTA NEHER

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Want to Get More From Your Social Media? Be "Interestinger"

Aug 22, 2014 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content... Comments

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Why Declining Organic Facebook Reach Is Good for Social Media Marketers

May 29, 2014 - Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great... Comments

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Social Media Content Marketing: Trash the Content Calendar and Post Really Great Stuff

May 1, 2014 - In a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed... Comments

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Are You Prepared for Visual Social Media Marketing?

Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take... Comments

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Social Media Marketing: Hot or NOT for 2014?

Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what... Comments

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The No. 1 Way to Get More Fans/Follows/Likes

Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

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The Real (and Hidden) Value of Social Media

Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

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Are You Prepared for Visual Social Media Marketing?

Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments

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Driving Results Throughout the Marketing Funnel

Dec 5, 2012 - A social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI. Comments

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The Real Value of Facebook Isn't Your Likes or Fans

Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments

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The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)

Nov 14, 2012 - Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Comments

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Trend Alert: The Next Big Thing in Social Media is Visual

Sep 13, 2012 - Visual content is the consistent thread across the sites and tools that are growing. Comments

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How to Win Friends and Influence People on the Internet

Aug 1, 2012 - Six ways to make people like you as it applies to online. Comments

Why Marketers Are Missing the Point of Social Media

Jul 11, 2012 - It doesn't matter if people want to engage with you on your page; it matters that they buy your product…and get other people to buy your product. Comments

The 7 Habits of Highly Effective Social Media Marketers

May 9, 2012 - Get into the habit of updating your social media skill sets. Comments

7 Ways to Make Your Brand More Pinteresting

Apr 18, 2012 - Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this. Comments

9 Steps to Building a Content Marketing Strategy

Apr 9, 2012 - Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Comments

6 Effective but Ignored Social Media Marketing Sites

Mar 9, 2012 - A look at the less obvious social networking sites that can help grow your brand presence across the web. Comments

4 Unique Approaches for Measuring Social Media ROI

Feb 15, 2012 - A look at the creative ways to measure (or at least validate) your social media efforts. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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