Krista Neher

Krista Neher


Boot Camp Digital

Krista Neher is the author of the bestselling Social Media Field Guide, an international speaker, and currently CEO of Boot Camp Digital, which is a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer, creating one of the first successful corporate Twitter strategies and corporate blogs - long before "social media" was even a recognized term. After spending nearly six years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the vice president of marketing at an Internet start-up.

Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista also works with a variety of educational institutions on their social media programs and is currently working on a textbook on social media marketing.




Are You Prepared for Visual Social Media Marketing?

Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take... Comments


Social Media Marketing: Hot or NOT for 2014?

Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what... Comments


The No. 1 Way to Get More Fans/Follows/Likes

Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments


The Real (and Hidden) Value of Social Media

Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments


Are You Prepared for Visual Social Media Marketing?

Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments


Driving Results Throughout the Marketing Funnel

Dec 5, 2012 - A social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI. Comments


The Real Value of Facebook Isn't Your Likes or Fans

Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments


The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)

Nov 14, 2012 - Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Comments


Trend Alert: The Next Big Thing in Social Media is Visual

Sep 13, 2012 - Visual content is the consistent thread across the sites and tools that are growing. Comments


How to Win Friends and Influence People on the Internet

Aug 1, 2012 - Six ways to make people like you as it applies to online. Comments

Why Marketers Are Missing the Point of Social Media

Jul 11, 2012 - It doesn't matter if people want to engage with you on your page; it matters that they buy your product…and get other people to buy your product. Comments

The 7 Habits of Highly Effective Social Media Marketers

May 9, 2012 - Get into the habit of updating your social media skill sets. Comments

7 Ways to Make Your Brand More Pinteresting

Apr 18, 2012 - Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this. Comments

9 Steps to Building a Content Marketing Strategy

Apr 9, 2012 - Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Comments

6 Effective but Ignored Social Media Marketing Sites

Mar 9, 2012 - A look at the less obvious social networking sites that can help grow your brand presence across the web. Comments

4 Unique Approaches for Measuring Social Media ROI

Feb 15, 2012 - A look at the creative ways to measure (or at least validate) your social media efforts. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?



    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora,, continues to expand! In order to meet the needs of our...