Nathan Woodman

Nathan Woodman

Chief Operating Officer

Digilant

As the chief operating officer and co-founder of Digilant, Nate oversees the company's day-to-day operations.

Previously Nathan served as senior vice president of Havas Digital's corporate development team. During his tenure he won two Innovation Awards, Advertising Age's Up and Coming Marketer of the Year, Media Week's BestMedia Campaign, and a MIMC award for Best Advertising Campaign ROI Measurement.

Nathan began his career at HookMedia. He received his MBA from Babson Olin School of Management and his BA from Boston College.

RECENT ARTICLES BY NATHAN WOODMAN

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The 2nd Rule of Ad Exchanges

Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

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Cookie Deletion and Upper-Funnel Targeting

Aug 20, 2012 - What will the impact of cookie decay be on digital marketers? Comments

Natural Born Clickers

Apr 9, 2012 - Stop throwing good money at bad impressions and maximize the value of your investment in digital media. Comments

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

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