Nathan Woodman

Nathan Woodman

Chief Operating Officer

Digilant

As the chief operating officer and co-founder of Digilant, Nate oversees the company's day-to-day operations.

Previously Nathan served as senior vice president of Havas Digital's corporate development team. During his tenure he won two Innovation Awards, Advertising Age's Up and Coming Marketer of the Year, Media Week's BestMedia Campaign, and a MIMC award for Best Advertising Campaign ROI Measurement.

Nathan began his career at HookMedia. He received his MBA from Babson Olin School of Management and his BA from Boston College.

RECENT ARTICLES BY NATHAN WOODMAN

shutterstock-108093779

The 2nd Rule of Ad Exchanges

Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

woodman-chart-2

Cookie Deletion and Upper-Funnel Targeting

Aug 20, 2012 - What will the impact of cookie decay be on digital marketers? Comments

Natural Born Clickers

Apr 9, 2012 - Stop throwing good money at bad impressions and maximize the value of your investment in digital media. Comments

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs