Aubrey Beck

Aubrey Beck

Marketing Communications Manager

Salted Stone

Aubrey is the marketing communications manager at Salted Stone, an award-winning digital marketing agency in Southern California. She specializes in inbound marketing and brand strategy, working mostly with emerging tech companies and start-ups to identify their voice and create revenue-driving content plans.

Profile

RECENT ARTICLES BY AUBREY BECK

Bargain shopper

10 Online Shopping Personality Traits

Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

inbound-marketing-happiness

Inbound Marketing Is the Key to Happiness at Work

Aug 14, 2014 - Inbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies... Comments

wizard-automation

A Non-Wizard Calls Marketing Automation’s Bluff

Jul 17, 2014 - Although marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is still... Comments

agile-marketing

3 Must-Have Traits to Thrive in an Agile Marketing Environment

Jun 19, 2014 - Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Comments

golden-circle-why

The Secret to Successful Storytelling Lies in the Golden Circle

May 22, 2014 - Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what... Comments

digital-dead-end

Are Digital Dead Ends Sabotaging Your Conversion Rates?

Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates... Comments

business-plan-1

8 Steps to a Rock-Solid Inbound Marketing Plan

Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable... Comments

conversion-funnel-strategies

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

Feb 25, 2014 - With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could... Comments

Data Analysis

3 Actionable Data Points Every Marketer Needs in 2014

Jan 28, 2014 - In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. Comments

Gingerbread House

Reverse Engineer Your Content in 4 Steps Based on Keyword Insights

Dec 3, 2013 - The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With... Comments

storybooks

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

web-design

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization

Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their... Comments

growthplant

The Basics of CRO and Nurturing Your Leads

Aug 13, 2013 - A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Comments

tailor

Bespoke Data for the Well-Heeled Marketer

Jul 16, 2013 - Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team... Comments

content

Startups: Forget SEO, Play Lois Lane

Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments

woman-with-phone

3 Questions to Ask Your Local Search Optimization Specialist

May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments

hurdles

Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments

shaun-white-branding

If Content Is King, Make Brand Advertising Your Kingdom

Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments

blonde-teen-boy

Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)

Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by... Comments

Las Vegas Wins Again

Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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