Aubrey Beck

Aubrey Beck

Director, Content

SteelHouse

Aubrey is director of content for SteelHouse, an adTech Innovation Award-winning company, recognized for their behavioral commerce platform. Their technology gives marketers access to live data so they are able to deliver targeted offers to specific shoppers in real time.

Aubrey specializes in helping businesses engage with their clients and respective industry audience. She has experience working in a broad range of industries, including technology, eCommerce, licensing, marketing and publishing. In addition, she served as managing copy editor for the founding team of Revolution.is - a site devoted to change-makers and culture-shapers who take initiative, trust their gut, and create revolutions in their work.

RECENT ARTICLES BY AUBREY BECK

Big Data Is Never Too Big When You Can Act On It

The problem isn't the data. May 2, 2012

10 Online Shopping Personality Traits

Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. April 11, 2012

Behavioral Segmentation: How to Make the Most of Your Data

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. April 4, 2012

Finally! An Eye-in-the-Sky for Online Retailers

Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. February 8, 2012

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June 11-13, 2012

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SES San Francisco

August 13-17, 2012

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SES Hong Kong

September 10-12, 2012

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SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

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May 30, 2012

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