Aubrey Beck

Aubrey Beck

Director, Content

SteelHouse

Aubrey is director of content for SteelHouse, an adTech Innovation Award-winning company, recognized for their behavioral commerce platform. Their technology gives marketers access to live data so they are able to deliver targeted offers to specific shoppers in real time.

Aubrey specializes in helping businesses engage with their clients and respective industry audience. She has experience working in a broad range of industries, including technology, eCommerce, licensing, marketing and publishing. In addition, she served as managing copy editor for the founding team of Revolution.is - a site devoted to change-makers and culture-shapers who take initiative, trust their gut, and create revolutions in their work.

Profile

RECENT ARTICLES BY AUBREY BECK

hurdles

Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments

shaun-white-branding

If Content Is King, Make Brand Advertising Your Kingdom

Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments

blonde-teen-boy

Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)

Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by... Comments

Las Vegas Wins Again

Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

2012 Holiday Marketing Tips for Retailers

Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to... Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Big Data Is Never Too Big When You Can Act On It

May 2, 2012 - The problem isn't the data. Comments

10 Online Shopping Personality Traits

Apr 11, 2012 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

Behavioral Segmentation: How to Make the Most of Your Data

Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments

Finally! An Eye-in-the-Sky for Online Retailers

Feb 8, 2012 - Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Comments

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