Marketing News & Expert Advice
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Aubrey Beck
Director of Content
Salted Stone
Aubrey is director of content for Salted Stone, an award-winning boutique digital agency that drives increased revenue for clients by producing extraordinary websites, digital collateral, and search marketing campaigns.
Aubrey specializes in helping businesses engage with their clients and respective audience. She has experience working in a broad range of industries, including technology, e-commerce, licensing, marketing, and publishing.
RECENT ARTICLES BY AUBREY BECK
Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their... Comments
The Basics of CRO and Nurturing Your Leads
Aug 13, 2013 - A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Comments
Bespoke Data for the Well-Heeled Marketer
Jul 16, 2013 - Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team... Comments
Startups: Forget SEO, Play Lois Lane
Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments
3 Questions to Ask Your Local Search Optimization Specialist
May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments
Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments
If Content Is King, Make Brand Advertising Your Kingdom
Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments
Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)
Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by... Comments
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