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Aubrey Beck

Aubrey Beck

Director of Content

Salted Stone

Aubrey is director of content for Salted Stone, an award-winning boutique digital agency that drives increased revenue for clients by producing extraordinary websites, digital collateral, and search marketing campaigns.

Aubrey specializes in helping businesses engage with their clients and respective audience. She has experience working in a broad range of industries, including technology, e-commerce, licensing, marketing, and publishing.

Profile

RECENT ARTICLES BY AUBREY BECK

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3 Questions to Ask Your Local Search Optimization Specialist

May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments

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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments

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If Content Is King, Make Brand Advertising Your Kingdom

Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments

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Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)

Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by... Comments

Las Vegas Wins Again

Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

2012 Holiday Marketing Tips for Retailers

Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to... Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Big Data Is Never Too Big When You Can Act On It

May 2, 2012 - The problem isn't the data. Comments

10 Online Shopping Personality Traits

Apr 11, 2012 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

Behavioral Segmentation: How to Make the Most of Your Data

Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments

Finally! An Eye-in-the-Sky for Online Retailers

Feb 8, 2012 - Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Comments

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