Aubrey Beck
Director of Content
Salted Stone
Aubrey is director of content for Salted Stone, an award-winning boutique digital agency that drives increased revenue for clients by producing extraordinary websites, digital collateral, and search marketing campaigns.
Aubrey specializes in helping businesses engage with their clients and respective audience. She has experience working in a broad range of industries, including technology, e-commerce, licensing, marketing, and publishing.
Profile
RECENT ARTICLES BY AUBREY BECK
Sep 10, 2013 -
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their...
Aug 13, 2013 -
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
Jul 16, 2013 -
Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team...
Jun 19, 2013 -
Seven better ways to spend your marketing resources.
May 22, 2013 -
How do you make sure that your business shows up when people run searches based on their location?
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
Nov 15, 2012 -
Engaging content is the key to successful brand advertising campaigns.
Oct 17, 2012 -
Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by...
Sep 19, 2012 -
How playing hard to get can boost conversion rates.
Aug 22, 2012 -
Calculate exactly how much customer loyalty is worth in dollars.
Jul 25, 2012 -
What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores?
Jun 27, 2012 -
As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to...
May 30, 2012 -
A retargeting campaign must account for consumers as people - and not just data points.
May 2, 2012 -
The problem isn't the data.
Apr 11, 2012 -
Dramatically increase sales and boost margins by discovering what drives your shoppers to buy.
Apr 4, 2012 -
In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively.
Feb 8, 2012 -
Offline marketing tools are getting built into new real-time marketing platforms for e-commerce.