Chad Childress

Chad Childress

Senior Director of Search

IgniteHealth

Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.

Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.

While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.

Profile

RECENT ARTICLES BY CHAD CHILDRESS

Eating the Remarketing Elephant

Apr 25, 2012 - Six tips for getting remarketing campaigns approved. Comments

What Lasagna Al Forno Taught Me About Behavioral Targeting

Mar 28, 2012 - The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations... Comments

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

Feb 29, 2012 - Provide your customers with the shortest path possible to get what they want. Comments

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