Senior Director of Search
Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.
Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.
While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT