Chad Childress

Chad Childress

Senior Director of Search

IgniteHealth

Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.

Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.

While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.

Profile

RECENT ARTICLES BY CHAD CHILDRESS

Eating the Remarketing Elephant

Apr 25, 2012 - Six tips for getting remarketing campaigns approved. Comments

What Lasagna Al Forno Taught Me About Behavioral Targeting

Mar 28, 2012 - The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations... Comments

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

Feb 29, 2012 - Provide your customers with the shortest path possible to get what they want. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...