John Boyle

John Boyle

Optimization Consultant

Webtrends

John Boyle has over 15 years of experience in e-commerce and online marketing. As a digital marketing and optimization consultant at Webtrends, he creates online marketing strategies designed to improve website monetization and improve customer experiences. He has worked with such clients as Kimberly Clark, Microsoft, Art.com, and many others.

Prior to joining Webtrends John worked for several e-commerce and lead generation startups that saw extensive growth earning three Puget Sound Business Journal Fastest Growing Private Company Awards and an Inc. Magazine Fastest Growing Private Company Award.

When not working to make the Internet a better place you can find him spending time with his wife, working out at Crossfit or cheering on the Minnesota Twins and Vikings.

Profile

RECENT ARTICLES BY JOHN BOYLE

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Optimizing the 2012 Presidential Donation Forms

Apr 10, 2012 - A website optimization review for five U.S. presidential campaigns' online donation forms. Comments

5 Ways to Perfect Your Facebook Welcome Image

Feb 8, 2012 - What does your Facebook page say about your brand? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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