John Boyle has over 15 years of experience in e-commerce and online marketing. As a digital marketing and optimization consultant at Webtrends, he creates online marketing strategies designed to improve website monetization and improve customer experiences. He has worked with such clients as Kimberly Clark, Microsoft, Art.com, and many others.
Prior to joining Webtrends John worked for several e-commerce and lead generation startups that saw extensive growth earning three Puget Sound Business Journal Fastest Growing Private Company Awards and an Inc. Magazine Fastest Growing Private Company Award.
When not working to make the Internet a better place you can find him spending time with his wife, working out at Crossfit or cheering on the Minnesota Twins and Vikings.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014