Marketing News & Expert Advice
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As a senior information architect in Siegel+Gale's Simplification practice, Sarah Negugogor creates clear, user-centered communications that connect with their audience.
Sarah has long been intrigued by the challenge of how to translate complex concepts, particularly scientific and technical information, into plain language that everyone can understand.
As a writer at Carnegie Mellon University and Polytechnic Institute of New York University, Sarah developed communications that explained the universities’ research in clear, engaging language. Most recently, she honed her online information design and web writing skills as web services manager for The Segal Company.
Sarah holds an M.A. in professional writing from Carnegie Mellon University and a B.A. in English from Oberlin College. She currently lives in Brooklyn under the reign of a French bulldog.
RECENT ARTICLES BY SARAH NEGUGOGOR
3 Unreasonable Things You Should Expect From Your Content Strategist
Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments
What's So Special About Web Writing?
Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and... Comments
It Takes More Than Translation to Go Global
Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable... Comments
How Simplicity Can Help You Get Ahead
Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments
What Are Your Users Trying to Tell You?
Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments
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