Sarah Negugogor

Sarah Negugogor

Senior Information Architect, Digital Simplication


As a senior information architect in Siegel+Gale's Simplification practice, Sarah Negugogor creates clear, user-centered communications that connect with their audience.

Sarah has long been intrigued by the challenge of how to translate complex concepts, particularly scientific and technical information, into plain language that everyone can understand.

As a writer at Carnegie Mellon University and Polytechnic Institute of New York University, Sarah developed communications that explained the universities’ research in clear, engaging language. Most recently, she honed her online information design and web writing skills as web services manager for The Segal Company.

Sarah holds an M.A. in professional writing from Carnegie Mellon University and a B.A. in English from Oberlin College. She currently lives in Brooklyn under the reign of a French bulldog.



3 Unreasonable Things You Should Expect From Your Content Strategist

Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments


What's So Special About Web Writing?

Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and... Comments


It Takes More Than Translation to Go Global

Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable... Comments


How to Fight Bloat on Your Website

Dec 26, 2012 - The business case against website bloat. Comments


How Simplicity Can Help You Get Ahead

Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments


What Are Your Users Trying to Tell You?

Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments

How Can We Get Rid of Bad Websites?

Jul 6, 2012 - If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Comments

Tear Down Those Walls

May 9, 2012 - Is walling off your content hurting your business? Comments

How Google Could Have Improved Its Privacy Change Announcement

Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...