Executive Director and General Counsel
Marc Groman joined the NAI in December 2011 as its Washington-based executive director and general counsel. Marc brings to this position over a decade of experience with technology, marketing law, and consumer privacy issues. As executive director, Marc leads NAI's efforts to develop and maintain high standards for online behavioral advertising. Marc also serves on the Board of Directors of the Digital Advertising Alliance.
Prior to joining the NAI, Marc served as the Federal Trade Commission's first chief privacy officer, where he built an award-winning privacy program from the ground up. In 2009 and 2010, he served as counsel on the Energy and Commerce Committee in the U.S. House of Representatives. While on the Committee, Marc drafted a significant consumer privacy bill and shepherded data security and breach notification bills through passage in the House.
Marc has a B.A. magna cum laude in international relations from Tufts University and a J.D. cum laude from Harvard Law School. He is a Certified Information Privacy Professional and is a member of the Board of Directors of the International Association of Privacy Professionals.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.