Executive Director and General Counsel
Marc Groman joined the NAI in December 2011 as its Washington-based executive director and general counsel. Marc brings to this position over a decade of experience with technology, marketing law, and consumer privacy issues. As executive director, Marc leads NAI's efforts to develop and maintain high standards for online behavioral advertising. Marc also serves on the Board of Directors of the Digital Advertising Alliance.
Prior to joining the NAI, Marc served as the Federal Trade Commission's first chief privacy officer, where he built an award-winning privacy program from the ground up. In 2009 and 2010, he served as counsel on the Energy and Commerce Committee in the U.S. House of Representatives. While on the Committee, Marc drafted a significant consumer privacy bill and shepherded data security and breach notification bills through passage in the House.
Marc has a B.A. magna cum laude in international relations from Tufts University and a J.D. cum laude from Harvard Law School. He is a Certified Information Privacy Professional and is a member of the Board of Directors of the International Association of Privacy Professionals.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT