McNeal Maddox

McNeal Maddox

Senior Strategist, Brand Development, Digital

Siegel+Gale

McNeal Maddox is a senior strategist, brand development, Digital, at Siegel+Gale, based in Los Angeles. His first experience with brand development came in junior high, when, not content to remain mere consumers of comic books, he and his brother formed their own comic book company. The brand name, logo, and signature style they created were so strong that one of their books is a permanent part of the Lynn R. Hansen Underground Comics Collection of Washington State University Library's special collections archive - and they even sold a few.

Since joining Siegel+Gale, McNeal has worked for several clients including Microsoft, Dow AgroSciences, McAfee, Genworth Financial, Yahoo, United Talent Agency, Activision, and PayPal. McNeal previously served as a project manager at FoxSports.com, where he managed the design, development, and implementation of customized promotional campaigns for major advertisers. He also worked as a web developer at ING Advisors Network.

McNeal graduated from Carnegie Mellon University with a BFA in graphic design, and received his MBA from the University of Southern California.

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RECENT ARTICLES BY MCNEAL MADDOX

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Blind Spot: Ensuring the Future of Effective Digital Advertising

Sep 24, 2014 - In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating... Comments

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Learning Lessons: Net Neutrality and the Future of Online Education

Aug 5, 2014 - The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers. Comments

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Process-Oriented: Improving Customer Experience With Strategic IT

Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted... Comments

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The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing... Comments

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Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

Feb 12, 2014 - As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily... Comments

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How Visual Systems Can Improve Wearable Notifications

Dec 19, 2013 - Wearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Comments

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Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com

Oct 23, 2013 - Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require... Comments

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Brands Adopting a Leadership Position on Do Not Track Technology

Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

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Co-Creating Brand Stories With Online Video

Jul 3, 2013 - Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the... Comments

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Read(er) Between the Lines

Apr 26, 2013 - The curious case of the forced retirement of Google Reader. Comments

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Boxed In

Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

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Sign of the Times

Jan 16, 2013 - Keeping brands honest through online activism. Comments

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The Champagne Bucket List

Oct 3, 2012 - The importance of content audits in developing digital experiences. Comments

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Now You're Talking

Aug 2, 2012 - Extending brand voice and messaging with emerging communications technology. Comments

Peer Learning: Gaining Insights From Social Lending Platforms

Jun 6, 2012 - The way small business entrepreneurs raise capital to produce almost any new and innovative product may soon be changing. Comments

Man vs. Machine

Apr 24, 2012 - Increasing online engagement through curated experiences. Comments

Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

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