McNeal Maddox

McNeal Maddox

Strategy Director, Siegel+Gale

McNeal Maddox is the strategy director at Siegel+Gale, based in Los Angeles. His first experience with brand development came in junior high, when, not content to remain mere consumers of comic books, he and his brother formed their own comic book company. The brand name, logo, and signature style they created were so strong that one of their books is a permanent part of the Lynn R. Hansen Underground Comics Collection of Washington State University Library's special collections archive - and they even sold a few.

Since joining Siegel+Gale, McNeal has worked for several clients including Microsoft, Dow AgroSciences, McAfee, Genworth Financial, Yahoo, United Talent Agency, Activision, and PayPal. McNeal previously served as a project manager at, where he managed the design, development, and implementation of customized promotional campaigns for major advertisers. He also worked as a web developer at ING Advisors Network.

McNeal graduated from Carnegie Mellon University with a BFA in graphic design, and received his MBA from the University of Southern California.




Data Breaches and Brand Management: How to Preserve Your Brand Value

Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments


Why Graphic Content and Data Visualization Are Good for Business

Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments


The Extra Mile: Customer Service and the Sharing Economy

Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable... Comments


Blind Spot: Ensuring the Future of Effective Digital Advertising

Sep 24, 2014 - In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating... Comments


Learning Lessons: Net Neutrality and the Future of Online Education

Aug 5, 2014 - The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers. Comments


Process-Oriented: Improving Customer Experience With Strategic IT

Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted... Comments


The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing... Comments


Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

Feb 12, 2014 - As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily... Comments


How Visual Systems Can Improve Wearable Notifications

Dec 19, 2013 - Wearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Comments


Dynamic Do-Over: Learning from the Responsive Design Makeover of

Oct 23, 2013 - Duane Clare, design director of, shares insight and advice on making responsive design work. Learn about the tools and processes require... Comments


Brands Adopting a Leadership Position on Do Not Track Technology

Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments


Co-Creating Brand Stories With Online Video

Jul 3, 2013 - Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the... Comments


Read(er) Between the Lines

Apr 26, 2013 - The curious case of the forced retirement of Google Reader. Comments


Boxed In

Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments


Sign of the Times

Jan 16, 2013 - Keeping brands honest through online activism. Comments


The Champagne Bucket List

Oct 3, 2012 - The importance of content audits in developing digital experiences. Comments


Now You're Talking

Aug 2, 2012 - Extending brand voice and messaging with emerging communications technology. Comments

Peer Learning: Gaining Insights From Social Lending Platforms

Jun 6, 2012 - The way small business entrepreneurs raise capital to produce almost any new and innovative product may soon be changing. Comments

Man vs. Machine

Apr 24, 2012 - Increasing online engagement through curated experiences. Comments

Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

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