Brad Terrell

Brad Terrell

VP, Digital Media

Netezza at IBM

Brad Terrell is responsible for maximizing the value that Netezza technology delivers to the many innovative digital media firms that power their large scale data analysis initiatives with Netezza's analytics appliances.

Before joining Netezza (IBM acquired Netezza November 2010), Brad led digital media initiatives at Endeca as director of business development and helped fuel the firm's rapid growth from $10 million to more than $100 million in annual revenue. Prior to Endeca, Brad helped design and launch products including the Spyglass Mosaic web browser, IBM PowerPC microprocessor, H&R Block online investing website, and FlightSafety International's FAA Level C-certified flight simulators.

Brad's entrepreneurial experience includes co-founding and serving as president of ElectricWish.com, ranked among the top five e-commerce sites on the web by ZDNet in 1999, and M-Nova, a pioneer in product development outsourcing to Eastern Europe. Brad holds an MBA from MIT Sloan and a computer science degree from Rice University.

RECENT ARTICLES BY BRAD TERRELL

price-volume-analysis

The Marketer Who Analyzes the Most Data Fastest Wins

Nov 27, 2012 - Increased analytic performance in advertising yield optimization enhances marketing campaign results. Comments

big-data

Multi-Channel Marketing Drives Custom Big Data Deployments

Oct 30, 2012 - Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Comments

open-book

Big Data Technology Drives Online Marketing With Offline Data

Oct 2, 2012 - Campaign results improve when marketers close the direct response loop with offline data. Comments

A Mantra for Data-Driven Marketers: Time Is Money

Aug 7, 2012 - Marketing on-the-fly is the key to delivering relevance in digital marketing. Comments

Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It

Jul 10, 2012 - Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Big Data - What Marketers Need to Know

Apr 17, 2012 - The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Comments

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