Brad Terrell

Brad Terrell

VP, Digital Media

Netezza at IBM

Brad Terrell is responsible for maximizing the value that Netezza technology delivers to the many innovative digital media firms that power their large scale data analysis initiatives with Netezza's analytics appliances.

Before joining Netezza (IBM acquired Netezza November 2010), Brad led digital media initiatives at Endeca as director of business development and helped fuel the firm's rapid growth from $10 million to more than $100 million in annual revenue. Prior to Endeca, Brad helped design and launch products including the Spyglass Mosaic web browser, IBM PowerPC microprocessor, H&R Block online investing website, and FlightSafety International's FAA Level C-certified flight simulators.

Brad's entrepreneurial experience includes co-founding and serving as president of ElectricWish.com, ranked among the top five e-commerce sites on the web by ZDNet in 1999, and M-Nova, a pioneer in product development outsourcing to Eastern Europe. Brad holds an MBA from MIT Sloan and a computer science degree from Rice University.

RECENT ARTICLES BY BRAD TERRELL

price-volume-analysis

The Marketer Who Analyzes the Most Data Fastest Wins

Nov 27, 2012 - Increased analytic performance in advertising yield optimization enhances marketing campaign results. Comments

big-data

Multi-Channel Marketing Drives Custom Big Data Deployments

Oct 30, 2012 - Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Comments

open-book

Big Data Technology Drives Online Marketing With Offline Data

Oct 2, 2012 - Campaign results improve when marketers close the direct response loop with offline data. Comments

A Mantra for Data-Driven Marketers: Time Is Money

Aug 7, 2012 - Marketing on-the-fly is the key to delivering relevance in digital marketing. Comments

Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It

Jul 10, 2012 - Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Big Data - What Marketers Need to Know

Apr 17, 2012 - The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...