Francis Kwok

Francis Kwok


Radica Systems

Francis Kwok is the founder and CEO of Radica Systems. Radica has become a leading e-marketing solution provider in six markets in Asia Pacific under his leadership. He has worked closely with Chanel, Mercedes-Benz, Global Sources, CTrip, BenQ China, Li Ning Company, and others, and works to enable enterprises to develop highly effective e-marketing campaigns with advanced personalisation technology.

With numerous experiences in the domain, Francis is also a regular author and guest speaker in Asia. Currently, Francis holds an executive position at the Hong Kong Association of Interactive Marketing. He is also a council member of iProA (Internet Professional Association) and a business adviser of SUCCESS of Hong Kong Trade and Industry Department.



How to Stand Out From the E-commerce Crowd in China

Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments

How to Engage Trend Developers to Extend 'Sphere of Influence'

Mar 1, 2012 - Consider how social increasingly plays an important role to influence purchase decisions. Comments

Database Marketing, Social Media Converge for Retail Brands

Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments


Convergence of Database Marketing and Social Media for Retail Brands

Feb 10, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments


Maximize KPI for E-Commerce and Group Purchase

Dec 16, 2011 - Consider these factors to develop email campaigns for e-commerce and group purchase. Comments


Winning Email Marketing Tactics for SMBs in China

Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments


Email Campaign Management: Learn From Macau Luxury Hotels

Sep 23, 2011 - Tips to improve open rates for your newsletters and promotional campaigns. Comments


How to Ensure Email Deliverability in China

Sep 2, 2011 - Three tips to win over China's top ISP - Tencent QQ. Comments


How Email Can Drive Conversions on Group Purchase Sites

Aug 5, 2011 - Consider these three ways to nurture loyal customers that will keep buying on your site. Comments


The Importance of Email Marketing for Group Purchase Companies in China

Jul 5, 2011 - Here's how to stand out from the more than 3,000 group buying sites in China. Comments


Database Optimisation and Campaign Management Tactics in China

May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments


How to Be a Real Good E-mail Sender in China

Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments


3 Chic Ways to Market the Post-80s Online

Mar 15, 2011 - Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online. Comments


E-mail Marketing in China for Global Retail Brands

Jan 18, 2011 - Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Comments


6 Golden Rules of Email Marketing in China

Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before... Comments


3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China

Dec 15, 2010 - Beef up your email campaign strategy by segmenting your customers into this three lifecycles. Comments


3 Tips to Achieve High Inbox Rate in China

Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments


4 Things To Know When Doing E-mail Acquisition in China

Oct 19, 2010 - Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Comments

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