Francis Kwok
CEO
Radica Systems
Francis Kwok is the founder and CEO of Radica Systems. Radica has become a leading e-marketing solution provider in six markets in Asia Pacific under his leadership. He has worked closely with Chanel, Mercedes-Benz, Global Sources, CTrip, BenQ China, Li Ning Company, and others, and works to enable enterprises to develop highly effective e-marketing campaigns with advanced personalisation technology.
With numerous experiences in the domain, Francis is also a regular author and guest speaker in Asia. Currently, Francis holds an executive position at the Hong Kong Association of Interactive Marketing. He is also a council member of iProA (Internet Professional Association) and a business adviser of SUCCESS of Hong Kong Trade and Industry Department.
RECENT ARTICLES BY FRANCIS KWOK
Apr 25, 2012 -
In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers.
Mar 1, 2012 -
Consider how social increasingly plays an important role to influence purchase decisions.
Feb 14, 2012 -
Marketers in China have questioned if social media will replace email marketing.
Feb 10, 2012 -
Marketers in China have questioned if social media will replace email marketing.
Dec 16, 2011 -
Consider these factors to develop email campaigns for e-commerce and group purchase.
Nov 3, 2011 -
Consider these winning tactics to acquire new customers and retain existing ones.
Sep 23, 2011 -
Tips to improve open rates for your newsletters and promotional campaigns.
Sep 2, 2011 -
Three tips to win over China's top ISP - Tencent QQ.
Aug 5, 2011 -
Consider these three ways to nurture loyal customers that will keep buying on your site.
Jul 5, 2011 -
Here's how to stand out from the more than 3,000 group buying sites in China.
May 31, 2011 -
A guide to optimising and managing your email campaigns to grow a relevant database in China.
Mar 29, 2011 -
China's email practices and policies are constantly evolving; here are three you shouldn't ignore.
Mar 15, 2011 -
Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online.
Jan 18, 2011 -
Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China.
Dec 22, 2010 -
Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before...
Dec 15, 2010 -
Beef up your email campaign strategy by segmenting your customers into this three lifecycles.
Nov 30, 2010 -
Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages.
Oct 19, 2010 -
Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns.