Francis Kwok

Francis Kwok

CEO

Radica Systems

Francis Kwok is the founder and CEO of Radica Systems. Radica has become a leading e-marketing solution provider in six markets in Asia Pacific under his leadership. He has worked closely with Chanel, Mercedes-Benz, Global Sources, CTrip, BenQ China, Li Ning Company, and others, and works to enable enterprises to develop highly effective e-marketing campaigns with advanced personalisation technology.

With numerous experiences in the domain, Francis is also a regular author and guest speaker in Asia. Currently, Francis holds an executive position at the Hong Kong Association of Interactive Marketing. He is also a council member of iProA (Internet Professional Association) and a business adviser of SUCCESS of Hong Kong Trade and Industry Department.

RECENT ARTICLES BY FRANCIS KWOK

taboamall

How to Stand Out From the E-commerce Crowd in China

Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments

How to Engage Trend Developers to Extend 'Sphere of Influence'

Mar 1, 2012 - Consider how social increasingly plays an important role to influence purchase decisions. Comments

Database Marketing, Social Media Converge for Retail Brands

Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments

socialmedia

Convergence of Database Marketing and Social Media for Retail Brands

Feb 10, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments

emaildeliverability

Maximize KPI for E-Commerce and Group Purchase

Dec 16, 2011 - Consider these factors to develop email campaigns for e-commerce and group purchase. Comments

email-marketing

Winning Email Marketing Tactics for SMBs in China

Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments

macau

Email Campaign Management: Learn From Macau Luxury Hotels

Sep 23, 2011 - Tips to improve open rates for your newsletters and promotional campaigns. Comments

emaildeliverability

How to Ensure Email Deliverability in China

Sep 2, 2011 - Three tips to win over China's top ISP - Tencent QQ. Comments

funshare-group-buying

How Email Can Drive Conversions on Group Purchase Sites

Aug 5, 2011 - Consider these three ways to nurture loyal customers that will keep buying on your site. Comments

b2candc2c

The Importance of Email Marketing for Group Purchase Companies in China

Jul 5, 2011 - Here's how to stand out from the more than 3,000 group buying sites in China. Comments

databaseasia

Database Optimisation and Campaign Management Tactics in China

May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments

emailfeatured

How to Be a Real Good E-mail Sender in China

Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments

post80s

3 Chic Ways to Market the Post-80s Online

Mar 15, 2011 - Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online. Comments

databasefeatured

E-mail Marketing in China for Global Retail Brands

Jan 18, 2011 - Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Comments

chinamail

6 Golden Rules of Email Marketing in China

Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before... Comments

radicaemail

3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China

Dec 15, 2010 - Beef up your email campaign strategy by segmenting your customers into this three lifecycles. Comments

chinaemail

3 Tips to Achieve High Inbox Rate in China

Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

chinamail

4 Things To Know When Doing E-mail Acquisition in China

Oct 19, 2010 - Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Comments

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