Michael Zung

Michael Zung

SVP, Managing Director, Digital, Asia Pacific

Bite Communications

Michael Zung currently heads up Bite Communications digital practices in Asia Pacific, serving clients like Skype, Coach, Marriott, and Toys R Us for both their digital marketing and communications needs. Previous to Bite, Mike served as senior vice president in HSBC's Asia Pacific personal banking services, where he launched and headed up HSBC Direct in Taiwan and was responsible for the growth of HSBC Direct in Korea and Taiwan, the first "branchless bank" in both countries. Prior to HSBC, he founded OneXeno, a regional digital marketing consultancy based in Hong Kong that was subsequently acquired by Bite Communications. Mike first came to Asia 10 years ago, working for DoubleClick, where he served in various positions including managing director for North Asia and was also the first editor of AccessAsia, a guide for Asian specialists and current research. He holds an MBA from New York University and an MA from University of Washington.

RECENT ARTICLES BY MICHAEL ZUNG

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

linsanity

The Jeremy Lin-ernet Effect and Social Media

Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

ecommerce

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments

chinatravel1

China Online Travel Sector Presents Opportunities for Airlines and Hotels

Aug 25, 2011 - With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Comments

asiadigitalmarketingassociation2

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

johnniewalker2

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

taobaofeatured

Booming E-commerce in China: 5 Implications for Online Advertising and Marketing

Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments

rulebook

'Be Smart': Get a Social Media Policy in Place

Mar 18, 2011 - Even in China, you need to play by the rules. Here's three case studies why. Comments

exclamationpoint2

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

newyearresolution2

9 New Year's Resolutions for Digital Marketers

Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments

wordcloud-clickz

Using Word Clouds to Size Up Digital Marketing Trends

Nov 23, 2010 - Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Comments

smallstep

How Brands Can Take a Small Step Into Social Media

Oct 28, 2010 - If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Comments

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