Kevin Gibbons

Kevin Gibbons

Managing Director

BlueGlass UK

Kevin Gibbons is Managing Director of digital marketing agency BlueGlass UK. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events.

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RECENT ARTICLES BY KEVIN GIBBONS

content-marketing-megaphone

Winning Consumer Attention: Amazing Content + True Native Distribution

Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a... Comments

roi-increase

630% ROI: A Stat Worth Caring About [#CZLSF]

Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital... Comments

responsivedesign

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Feb 27, 2014 - Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make... Comments

Proving Your SEO Work Is Worth It

Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments

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Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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