Kevin Gibbons

Kevin Gibbons

Managing Director

BlueGlass UK

Kevin Gibbons is Managing Director of digital marketing agency BlueGlass UK. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events.

Profile

RECENT ARTICLES BY KEVIN GIBBONS

content-marketing-megaphone

Winning Consumer Attention: Amazing Content + True Native Distribution

Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a... Comments

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630% ROI: A Stat Worth Caring About [#CZLSF]

Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital... Comments

responsivedesign

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Feb 27, 2014 - Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make... Comments

Proving Your SEO Work Is Worth It

Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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