Nathan Richter

Nathan Richter

Director, Client Solutions

Monetate

Nathan Richter advises top enterprise clients including Best Buy, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. Richter has directed online marketing and site optimization programs for David’s Bridal, QVC, The Franklin Mint, and dELiA's.

RECENT ARTICLES BY NATHAN RICHTER

Data Analysis

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and... Comments

mobile-email

Modern-Day Email Triggers

Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers... Comments

email-tricks

Why Open-Time Personalization Matters

Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your... Comments

shopping-online-ecommerce

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online... Comments

shutterstock-153160190

Cutting Through the Consumer Data Clutter This Holiday Season

Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean... Comments

shopping-online-ecommerce

Promotions: Are They a Lifeblood or a Dirty Word?

Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Website Quality

With Website Optimization, There is No Such Thing as Perfect

Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

holiday-season

'Tis the Season to Get Ready for Your Busiest Time of Year

Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

personalization

Personalization: Not Just for Websites Anymore

Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

web-data

Don't Let Stale Segments Kill Your Quarterly Goals

Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the... Comments

eq-monetate

Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

roi-target

Cash in on the Hidden ROI in Your Email Program

May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize... Comments

saas-cloud

Use Service as a Solution

Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get... Comments

data-cloud

Make Sure Your Big Data Makes a Big Difference

Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process... Comments

sea-of-data

Don't Drown in a Sea of Data

Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

big-data

Taking a Bite Out of Big Data

Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

holidaysshoppingmobilereport

3 Ways to Maximize What's Left of the Holiday Shopping Season

Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal... Comments

holiday-season

Make In-Season Holiday Changes to Drive Revenue

Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers... Comments

last-minute-christmas

Preparing Your Marketing Channels for the Holiday Rush

Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

browsershare

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

segmentationsigns1

4 Ways to Maintain Consistency From Inbound Marketing Channels

Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant... Comments

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