How brands can begin to bounce back: Essential strategies for brand recovery

Digital Marketing How brands can begin to bounce back: Essential strategies for brand recovery

4y Nathan Richter

How brands can begin to bounce back: Essential str...

Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to...

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Gearing Up for Mobile Payments: What You Need to Know

Gearing Up for Mobile Payments: What You Need to Know

9y Nathan Richter

Gearing Up for Mobile Payments: What You Need to K...

As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Read More...

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The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

10y Nathan Richter

The iPhone 6 Announcement Through the Eyes of an E...

When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...

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The Beautiful Game...of Data

The Beautiful Game...of Data

10y Nathan Richter

The Beautiful Game...of Data

Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...

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To Trigger or Target; That Is the Question

To Trigger or Target; That Is the Question

10y Nathan Richter

To Trigger or Target; That Is the Question

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...

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Acing Your Back-to-School Strategy

Acing Your Back-to-School Strategy

10y Nathan Richter

Acing Your Back-to-School Strategy

The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...

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The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

10y Nathan Richter

The Multi-Device UX Design Solution: Why Tablet Is...

Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...

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It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

10y Nathan Richter

It’s Time to In-Source Your Marketing Strategy by ...

To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...

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Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

10y Nathan Richter

Focus on Valuable Data — Not Big Data — to Boost C...

Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...

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Modern-Day Email Triggers

Modern-Day Email Triggers

10y Nathan Richter

Modern-Day Email Triggers

Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping markete...

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Why Open-Time Personalization Matters

Why Open-Time Personalization Matters

10y Nathan Richter

Why Open-Time Personalization Matters

Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your em...

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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

10y Nathan Richter

Rolling Out the Welcome Mat: Selling Directly to C...

A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...

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Cutting Through the Consumer Data Clutter This Holiday Season

Cutting Through the Consumer Data Clutter This Holiday Season

10y Nathan Richter

Cutting Through the Consumer Data Clutter This Hol...

We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...

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Promotions: Are They a Lifeblood or a Dirty Word?

Promotions: Are They a Lifeblood or a Dirty Word?

10y Nathan Richter

Promotions: Are They a Lifeblood or a Dirty Word?

Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...

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With Website Optimization, There is No Such Thing as Perfect

With Website Optimization, There is No Such Thing as Perfect

11y Nathan Richter

With Website Optimization, There is No Such Thing ...

Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Read More...

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'Tis the Season to Get Ready for Your Busiest Time of Year

'Tis the Season to Get Ready for Your Busiest Time of Year

11y Nathan Richter

'Tis the Season to Get Ready for Your Busiest Time...

Five tactics to focus on now that will help turn holiday browsers into buyers. Read More...

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Personalization: Not Just for Websites Anymore

Personalization: Not Just for Websites Anymore

11y Nathan Richter

Personalization: Not Just for Websites Anymore

What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...

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Don't Let Stale Segments Kill Your Quarterly Goals

Don't Let Stale Segments Kill Your Quarterly Goals

11y Nathan Richter

Don't Let Stale Segments Kill Your Quarterly Goals

It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...

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Don't Lose Sight of Your High-Value Customers

Don't Lose Sight of Your High-Value Customers

11y Nathan Richter

Don't Lose Sight of Your High-Value Customers

While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...

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Cash in on the Hidden ROI in Your Email Program

Cash in on the Hidden ROI in Your Email Program

11y Nathan Richter

Cash in on the Hidden ROI in Your Email Program

To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personaliz...

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Use Service as a Solution

Use Service as a Solution

11y Nathan Richter

Use Service as a Solution

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...

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Make Sure Your Big Data Makes a Big Difference

Make Sure Your Big Data Makes a Big Difference

11y Nathan Richter

Make Sure Your Big Data Makes a Big Difference

Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...

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Don't Drown in a Sea of Data

Don't Drown in a Sea of Data

11y Nathan Richter

Don't Drown in a Sea of Data

Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...

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Taking a Bite Out of Big Data

Taking a Bite Out of Big Data

11y Nathan Richter

Taking a Bite Out of Big Data

Three opportunities you can capitalize on today. Read More

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3 Ways to Maximize What's Left of the Holiday Shopping Season

3 Ways to Maximize What's Left of the Holiday Shopping Season

11y Nathan Richter

3 Ways to Maximize What's Left of the Holiday Shop...

While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...

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Make In-Season Holiday Changes to Drive Revenue

Make In-Season Holiday Changes to Drive Revenue

11y Nathan Richter

Make In-Season Holiday Changes to Drive Revenue

The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...

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Preparing Your Marketing Channels for the Holiday Rush

Preparing Your Marketing Channels for the Holiday Rush

11y Nathan Richter

Preparing Your Marketing Channels for the Holiday ...

With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Read More...

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