Marketing News & Expert Advice

Nathan Richter

Director, Client Solutions

Nathan Richter advises top enterprise clients including Best Buy, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. Richter has directed online marketing and site optimization programs for David’s Bridal, QVC, The Franklin Mint, and dELiA's.

RECENT ARTICLES BY NATHAN RICHTER

With Website Optimization, There is No Such Thing as Perfect

Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

Personalization: Not Just for Websites Anymore

Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Don't Let Stale Segments Kill Your Quarterly Goals

Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the... Comments

Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

Cash in on the Hidden ROI in Your Email Program

May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize... Comments

Use Service as a Solution

Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get... Comments

Make Sure Your Big Data Makes a Big Difference

Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process... Comments

Don't Drown in a Sea of Data

Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal... Comments

Make In-Season Holiday Changes to Drive Revenue

Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers... Comments

Preparing Your Marketing Channels for the Holiday Rush

Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant... Comments